At a Glance
- Tasks: Lead and grow the European Direct-to-Consumer business across multiple markets.
- Company: Globally recognised consumer brand focused on digital growth.
- Benefits: Base salary, bonus, and benefits with hybrid working model.
- Other info: Collaborative environment with excellent career development opportunities.
- Why this job: Shape ecommerce strategy and make a real impact in a high-profile role.
- Qualifications: 5+ years in DTC or ecommerce, strong analytical skills, and Shopify experience.
The predicted salary is between 60000 - 80000 £ per year.
A leading international consumer brand is looking for a Senior DTC Manager to lead and grow its European Direct-to-Consumer business across multiple markets. This is a highly visible role with strong exposure to senior leadership, offering the opportunity to shape ecommerce strategy within a business that is continuing to invest heavily in digital growth and customer experience.
As the DTC lead for Europe, you will take ownership of the overall growth strategy, identifying opportunities to improve acquisition, conversion, retention, and customer lifetime value across multiple brands and regions.
Key Responsibilities- Lead the European DTC growth strategy across multiple markets
- Own performance marketing strategy and budgets across paid media, affiliates, and CRM
- Drive customer acquisition, retention, and lifecycle marketing initiatives
- Manage and optimise the Shopify platform roadmap to improve conversion and site performance
- Support expansion into marketplaces and social commerce channels
- Analyse trading and customer data to identify growth opportunities and improve ROI
- Partner with internal teams across Brand, Sales, Finance, IT, and Operations
- Manage external agencies, ensuring projects are delivered on time and aligned to commercial goals
- Support SEO, CRO, and website optimisation initiatives across multiple digital platforms
- 5+ years’ experience in DTC, ecommerce, or digital trading roles
- Experience working within FMCG, retail, beauty, consumer goods, or fast-paced brand-led environments
- Strong understanding of ecommerce performance drivers including SEO, CRO, PPC, CRM, and mobile optimisation
- Hands-on experience managing Shopify or similar ecommerce platforms
- Commercially minded with a strong analytical and data-driven approach
- Confident managing multiple projects, stakeholders, and priorities simultaneously
- Excellent communication and stakeholder management skills
- Comfortable working both strategically and operationally
- Opportunity to shape a growing European ecommerce function
- High-profile role with exposure to senior leadership
- Join a globally recognised consumer brand investing heavily in digital growth
- Collaborative and fast-paced working environment with strong career development opportunities
For more information or to apply confidentially, please get in touch.
Senior DTC E-commerce Manager employer: TalentPool
Join a leading international consumer brand as a Senior DTC E-commerce Manager in London, where you will have the unique opportunity to shape the European ecommerce strategy within a collaborative and fast-paced environment. With a strong focus on employee growth and development, the company offers competitive salaries, bonuses, and benefits, alongside significant exposure to senior leadership and the chance to drive impactful digital initiatives across multiple markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior DTC E-commerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested in their DTC strategy and how you can contribute!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We love seeing candidates who take that extra step!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Let’s get you into that Senior DTC Manager role!
We think you need these skills to ace Senior DTC E-commerce Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior DTC E-commerce Manager. Highlight your experience in DTC, ecommerce, and any relevant achievements that showcase your ability to drive growth and improve customer experience.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Be specific about your experience with performance marketing and managing ecommerce platforms like Shopify.
Showcase Your Analytical Skills:Since this role is data-driven, make sure to include examples of how you've used analytics to inform your strategies. Whether it's improving ROI or optimising conversion rates, we want to see your numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TalentPool
✨Know Your Numbers
As a Senior DTC E-commerce Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like customer acquisition cost, conversion rates, and ROI. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing e-commerce strategies. Think of specific examples where you’ve improved acquisition, retention, or customer lifetime value. This will show that you can think strategically while also being hands-on.
✨Familiarise Yourself with Shopify
Since managing the Shopify platform is part of the role, make sure you’re well-versed in its features and functionalities. If you have any success stories or challenges you've overcome while using Shopify, share those during the interview.
✨Engage with Stakeholders
This role involves working with various teams, so be prepared to discuss how you’ve successfully managed stakeholder relationships in the past. Highlight your communication skills and give examples of how you’ve collaborated across departments to achieve common goals.
