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- Tasks: Lead marketing strategies for top brands and drive innovative product launches.
- Company: Global branded Personal Care business in Richmond with a dynamic culture.
- Benefits: Competitive salary, bonus opportunities, and a collaborative work environment.
- Other info: Opportunity to manage a team and foster a growth-oriented culture.
- Why this job: Shape brand equity and influence high-level decisions in a thriving industry.
- Qualifications: 6–10 years in FMCG/Personal Care with strong data analysis skills.
The predicted salary is between 70000 - 75000 £ per year.
Location: South West London x 3 days in the office
£70k-£75k + Bonus
TalentPool are delighted to partner with a global branded Personal Care business based in Richmond who are looking to hire an experienced Senior Brand Manager to work on 3 of their high performing brands!
- Develop and execute UK marketing strategy across all categories, aligned to long‑term sales, profit, and growth goals.
- Own full P&L management: forecasting, pricing, budget control, profitability, and commercial planning.
- Analyse brand, category, and consumer trends using Circana/EPOS and other data sources — turning insights into actionable growth plans.
- Lead new product launches, packaging changes, and brand renovations from concept to execution.
- Oversee social strategy across Facebook, Instagram, and influencer channels.
- Drive marketing mix excellence and adapt global communication assets for the UK market.
- Collaborate with international marketing, media, R&D, regulatory, supply chain, finance, and UK sales teams.
- Manage one direct report and foster a high‑performance, growth‑oriented culture.
6–10 years’ experience in a blue‑chip FMCG / Personal Care or OTC environment, ideally multinational.
- Strong cross‑functional exposure across Marketing, Sales, or Customer Marketing.
- Proven ability to turn data into compelling commercial stories and growth strategies.
You’ll be the strategic engine behind category growth in the UK — shaping brand equity, driving innovation, and influencing decisions at the highest level.
Senior Brand Manager - OTC / Personal Care employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - OTC / Personal Care
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brands thoroughly. We recommend diving deep into their marketing strategies and recent campaigns. This way, you can showcase your insights and how you can contribute to their growth right from the get-go!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. We suggest rehearsing answers to common interview questions, especially those around P&L management and data-driven decision-making.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe this shows your enthusiasm for the role and reinforces your interest in being part of their team.
We think you need these skills to ace Senior Brand Manager - OTC / Personal Care
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in FMCG and Personal Care, focusing on your achievements in brand management and P&L oversight. We want to see how you've driven growth and innovation in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've turned data into actionable strategies and led successful product launches. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since the role involves analysing brand and consumer trends, make sure to highlight your analytical skills in your application. Mention any tools or methodologies you’ve used to derive insights and how those insights have influenced your marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at TalentPool
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their market position, recent campaigns, and consumer feedback. This will not only show your passion but also help you discuss how you can drive growth and innovation effectively.
✨Master the P&L Game
Brush up on your P&L management skills. Be ready to discuss how you've forecasted, controlled budgets, and maximised profitability in previous roles. Use specific examples to illustrate your experience and how it aligns with the company's goals.
✨Data-Driven Storytelling
Prepare to showcase your ability to turn data into actionable insights. Familiarise yourself with Circana/EPOS data and think of examples where you've used analytics to shape marketing strategies. This will demonstrate your strategic thinking and analytical prowess.
✨Collaboration is Key
Highlight your experience working cross-functionally. Be ready to share stories about how you've collaborated with teams like R&D, finance, and sales to achieve brand objectives. This will show that you can foster a high-performance culture and drive results through teamwork.