CRM Manager in Preston

E-Commerce CRM Manager (12-Month FTC)

Location: Hybrid/Northamptonshire, 2 days a week.

Salary: £65,000 – £70,000

Working for a well-known sporting brand, you will be joining on a 12-month maternity cover.

As their E-Commerce CRM & Campaign Manager, you will take ownership of all CRM and campaign activity across our growing online store. You’ll be the driving force behind engaging, data-led campaigns that turn customers into loyal fans.

What you’ll be doing:

• Manage and optimise CRM campaigns (email, SMS and more) through platforms such as Klaviyo.
• Segment audiences and create personalised, high-performing communications that convert.
• Own the e-commerce marketing calendar and lead campaign planning across product, brand, and trading teams.
• Collaborate with content, social and creative teams to deliver impactful campaigns that drive engagement and revenue.
• Analyse results, report performance, and use insights to shape future strategy.
• Stay ahead of the curve – spotting new trends in retention, loyalty, and community engagement.

What you’ll bring

• A solid background in e-commerce or retail marketing, with hands-on CRM experience.
• Proven success in delivering results-driven, customer-focused campaigns.
• Experience with ESPs like Klaviyo, plus a good grasp of Shopify and social ad platforms.
• A balance of creativity and commercial thinking – you know what makes customers click.
• Strong collaboration and communication skills.

Bonus points if you’ve worked in fashion, lifestyle or sports brands, or have HTML/email coding experience.

Why you’ll love it

You’ll join a passionate, forward-thinking team in an environment that values creativity, ownership and innovation. Expect flexible working, great perks, and a workplace that champions well-being, growth, and sustainability.