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- Tasks: Lead trade marketing strategies for a dynamic beauty brand across the UK and EMEA.
- Company: High-growth beauty and personal care SME with a creative culture.
- Benefits: Competitive salary, bonus, and benefits with flexible working options.
- Other info: Collaborative environment with opportunities for career growth and creativity.
- Why this job: Make a real impact in the beauty industry while driving commercial success.
- Qualifications: Experience in Trade Marketing or Commercial Marketing, preferably in beauty.
The predicted salary is between 50000 - 55000 £ per year.
A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a talented Trade Marketing Manager to lead the development and execution of trade and retail marketing activity across the UK and EMEA. Working in close partnership with Sales, this role will drive sell-through, visibility, and commercial performance across key retail partners.
Reporting into the Head of Sales, this position sits at the intersection of brand and commercial strategy, translating business priorities into impactful in-store and digital retail activation. This is a highly creative & commercial role with ownership of retailer activation plans, promotional mechanics, POS development, digital retail content, and launch execution, ensuring trade investment delivers measurable ROI and supports long-term customer relationships.
- Drive sell-through across UK and EMEA by delivering retailer-specific trade and activation strategies.
- Partner with Sales to translate Joint Business Plans into clear, revenue-driving activation roadmaps.
- Lead end-to-end retail activation including POS development, launches, secondary siting, and in-store execution.
- Develop and optimise digital retail and eCommerce assets to maximise online visibility and conversion.
- Own POS and EPOS budgets, tracking spend, performance, and market share across the region.
- Monitor execution standards and compliance across physical and digital retail environments.
- Collaborate cross-functionally with Brand, Supply, agencies, and EMEA partners to ensure seamless execution.
Experience in Trade Marketing, Category, or Commercial Marketing within FMCG, Retail or consumer brands, ideally with beauty/personal care experience. Strong understanding of the UK retail landscape (e.g. Experience across 1–2 EMEA markets advantageous, but not essential). Proven experience working closely with Sales and supporting Joint Business Plans. Track record of delivering in-store activation and POS execution. Strong commercial acumen with a clear understanding of margin and ROI. Excellent project management and stakeholder engagement skills.
On trade Marketing Manager employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and personal care industry. Attend events, webinars, or even local meet-ups to get your name out there. You never know who might have a lead on that perfect Trade Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past trade marketing successes, especially any standout campaigns or projects. This will help you demonstrate your ability to drive sell-through and deliver measurable ROI, which is key for this role.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their retail strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to highlight your experience in FMCG and your understanding of the UK retail landscape.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that Trade Marketing Manager position!
We think you need these skills to ace On trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing Manager role. Highlight your experience in FMCG and retail, especially in beauty or personal care, and showcase any relevant projects that demonstrate your skills in driving sell-through and executing retail activations.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how your background aligns with our needs. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity: This role is all about creativity and commercial strategy. Include examples of innovative POS development or digital retail content you've created in the past. We want to see how you can bring fresh ideas to our brand and drive impactful results.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at TalentPool
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your trade marketing knowledge, especially within the beauty and personal care sectors. Be ready to discuss specific strategies you've implemented in the past and how they drove sell-through and visibility.
✨Showcase Your Collaboration Skills
This role requires close partnership with Sales and other teams. Prepare examples of how you've successfully collaborated across functions to achieve common goals, particularly in executing Joint Business Plans.
✨Demonstrate Your Commercial Acumen
Be prepared to talk about your understanding of margin and ROI. Bring examples of how you've tracked performance and optimised budgets in previous roles, especially regarding POS and EPOS investments.
✨Get Creative with Retail Activation Examples
Since this is a highly creative role, think of innovative retail activation campaigns you've led. Be ready to discuss the impact of these campaigns on customer relationships and overall commercial performance.