At a Glance
- Tasks: Lead iconic food brands and drive innovative growth strategies.
- Company: Dynamic company focused on building household consumer brands.
- Benefits: Competitive salary, car allowance, bonus, and collaborative work culture.
- Other info: Join a passionate team dedicated to impactful marketing and growth.
- Why this job: Shape the future of beloved brands and influence key business decisions.
- Qualifications: Proven experience in brand management and strong strategic thinking skills.
The predicted salary is between 65000 - 65000 £ per year.
Leading Food Brands
Northampton 2 days a week, Gloucester Office 1 day a week (or vice versa).
Salary: up to £65k + 5k Car Allowance + Bonus
Lead the Growth of Iconic Consumer Brands
Are you a commercially-minded marketing leader with a passion for building brands, driving innovation, and delivering measurable business growth? We're looking for an experienced Senior Brand Manager to take ownership of a portfolio of well-established consumer food brands, leading their long-term strategy, growth agenda, and commercial performance.
What You'll Be Doing
- Develop and deliver ambitious 3 to 5-year brand growth strategies
- Lead annual brand planning and strategic roadmaps
- Drive innovation pipelines across products, formats, channels, and consumer occasions
- Own significant marketing investment and maximise return through effective budget allocation
- Deliver integrated communication campaigns across paid, owned, and earned channels
- Partner with Sales, Category, Finance, Insights, and Operations to unlock growth opportunities
- Use consumer, shopper, and market insights to shape business decisions
- Coach and develop a high-performing Brand Manager
- Influence senior stakeholders and contribute to wider business strategy
What We're Looking For
- Proven experience in a Senior Brand Manager or equivalent marketing leadership role
- Marketing experience from the FMCG sector
- Strong track record of delivering brand and commercial growth
- Experience managing innovation projects from concept to launch
- Exceptional strategic thinking and stakeholder management skills
- Strong financial and commercial acumen
- Experience leading agencies and cross-functional teams
- A passion for consumer brands and creating impactful marketing programmes
Why Join?
You'll have the opportunity to shape the future of a portfolio of household brands, influence strategic decisions at a senior level, and work in a collaborative, ambitious environment where marketing plays a central role in driving business success.
Senior Brand Manager, Branded Food in Northampton employer: TalentPool
Join a dynamic and fast-growing health and wellness brand in London as a Supply Chain Manager, where you'll play a pivotal role in shaping the future of our supply chain operations. We offer a vibrant work culture that encourages innovation and collaboration, alongside a strong benefits package and hybrid working arrangements to support your work-life balance. With ample opportunities for professional growth and development, this is an exciting chance to take ownership of your career in a meaningful and rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Branded Food in Northampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TalentPool and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TalentPool are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TalentPool on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TalentPool. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager, Branded Food in Northampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TalentPool. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TalentPool:Show us that you’ve done your homework! In your application, briefly mention what you admire about TalentPool’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TalentPool
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TalentPool will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TalentPool, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
