At a Glance
- Tasks: Lead and grow the European Direct-to-Consumer business across multiple markets.
- Company: Globally recognised consumer brand focused on digital growth.
- Benefits: Base salary, bonus, and benefits with hybrid working model.
- Other info: Fast-paced environment with excellent career development opportunities.
- Why this job: Shape ecommerce strategy and make a real impact in a high-profile role.
- Qualifications: 5+ years in DTC or ecommerce, strong analytical skills, and Shopify experience.
The predicted salary is between 60000 - 80000 £ per year.
A leading international consumer brand is looking for a Senior DTC Manager to lead and grow its European Direct-to-Consumer business across multiple markets. This is a highly visible role with strong exposure to senior leadership, offering the opportunity to shape ecommerce strategy within a business that is continuing to invest heavily in digital growth and customer experience.
As the DTC lead for Europe, you will take ownership of the overall growth strategy, identifying opportunities to improve acquisition, conversion, retention, and customer lifetime value across multiple brands and regions.
Key Responsibilities- Lead the European DTC growth strategy across multiple markets
- Own performance marketing strategy and budgets across paid media, affiliates, and CRM
- Drive customer acquisition, retention, and lifecycle marketing initiatives
- Manage and optimise the Shopify platform roadmap to improve conversion and site performance
- Support expansion into marketplaces and social commerce channels
- Analyse trading and customer data to identify growth opportunities and improve ROI
- Partner with internal teams across Brand, Sales, Finance, IT, and Operations
- Manage external agencies, ensuring projects are delivered on time and aligned to commercial goals
- Support SEO, CRO, and website optimisation initiatives across multiple digital platforms
- 5+ years' experience in DTC, ecommerce, or digital trading roles
- Experience working within FMCG, retail, beauty, consumer goods, or fast-paced brand-led environments
- Strong understanding of ecommerce performance drivers including SEO, CRO, PPC, CRM, and mobile optimisation
- Hands-on experience managing Shopify or similar ecommerce platforms
- Commercially minded with a strong analytical and data-driven approach
- Confident managing multiple projects, stakeholders, and priorities simultaneously
- Excellent communication and stakeholder management skills
- Comfortable working both strategically and operationally
- Opportunity to shape a growing European ecommerce function
- High-profile role with exposure to senior leadership
- Join a globally recognised consumer brand investing heavily in digital growth
- Collaborative and fast-paced working environment with strong career development opportunities
For more information or to apply confidentially, please get in touch.
Senior DTC E-commerce Manager in London employer: TalentPool
Join a leading international consumer brand as a Senior DTC E-commerce Manager in London, where you will have the unique opportunity to shape the European ecommerce strategy within a collaborative and fast-paced environment. With a strong focus on digital growth and customer experience, the company offers excellent benefits, a competitive salary, and significant career development opportunities, making it an attractive employer for those looking to make a meaningful impact in the DTC space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior DTC E-commerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their DTC strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table, especially in areas like performance marketing and customer acquisition. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior DTC E-commerce Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior DTC Manager. Highlight your experience in ecommerce, especially in areas like performance marketing and customer retention. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about DTC and how you can contribute to our growth strategy. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to drive growth in previous roles. We love numbers, so don't be shy about sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to showcase your talents. We can't wait to hear from you!
How to prepare for a job interview at TalentPool
✨Know Your Numbers
As a Senior DTC E-commerce Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like customer acquisition cost, conversion rates, and ROI. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing e-commerce strategies. Think of specific examples where you’ve improved acquisition, retention, or customer lifetime value. This is your chance to shine a light on your strategic thinking!
✨Familiarise Yourself with Shopify
Since managing the Shopify platform is part of the role, make sure you’re comfortable discussing its features and functionalities. If you have any success stories related to optimising Shopify for better performance, be sure to share those!
✨Engage with Stakeholders
This role involves working with various teams, so prepare to discuss how you’ve effectively managed stakeholder relationships in the past. Highlight your communication skills and any collaborative projects that led to successful outcomes.
