At a Glance
- Tasks: Lead marketing strategies for top brands and drive innovation in personal care.
- Company: Global branded Personal Care business based in Richmond.
- Benefits: Competitive salary, dynamic team environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on high performance and innovation.
- Why this job: Shape brand equity and make a real impact in the UK market.
- Qualifications: 6-10 years in FMCG/Personal Care with strong marketing and analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
Location: South West London x 3 days in the office
TalentPool are delighted to partner with a global branded Personal Care business based in Richmond who are looking to hire an experienced Senior Brand Manager to work on 3 of their high performing brands! The role is broad and will work in a close-knit team of marketeers reporting into the UK General Manager.
What You’ll Lead
- Develop and execute UK marketing strategy across all categories, aligned to long‑term sales, profit, and growth goals.
- Own full P&L management: forecasting, pricing, budget control, profitability, and commercial planning.
- Analyse brand, category, and consumer trends using Circana/EPOS and other data sources — turning insights into actionable growth plans.
- Lead new product launches, packaging changes, and brand renovations from concept to execution.
- Build and optimise media plans with agency partners; oversee social strategy across Facebook, Instagram, and influencer channels.
- Drive marketing mix excellence and adapt global communication assets for the UK market.
- Collaborate with international marketing, media, R&D, regulatory, supply chain, finance, and UK sales teams.
- Manage one direct report and foster a high‑performance, growth‑oriented culture.
What You Bring
- 6–10 years’ experience in a blue‑chip FMCG / Personal Care or OTC environment, ideally multinational.
- Strong cross‑functional exposure across Marketing, Sales, or Customer Marketing.
- Proven ability to turn data into compelling commercial stories and growth strategies.
- Deep understanding of the UK retail landscape and consumer behaviour.
- Experience leading agencies and managing complex stakeholder groups.
- A self‑starter mindset: proactive, analytical, collaborative, and comfortable challenging the status quo.
Core Competencies
- Drive for Results: You set ambitious goals and deliver with pace and precision.
- Customer Focus: You understand UK retailers and put consumer needs at the centre.
- Judgment & Agility: You make sound decisions under pressure and adapt quickly.
- Innovative Thinking: You connect ideas, challenge norms, and create new solutions.
- Team Leadership: You collaborate naturally and elevate those around you.
Why This Role Matters
You’ll be the strategic engine behind category growth in the UK — shaping brand equity, driving innovation, and influencing decisions at the highest level. If you thrive in environments where you can own the agenda, move fast, and make a visible impact, this role is built for you.
Senior Brand Manager - OTC / Personal Care in London employer: TalentPool
At TalentPool, we pride ourselves on being an excellent employer by fostering a dynamic work culture that values innovation and collaboration. Our hybrid working model allows for a perfect balance between professional and personal life, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career in the fast-paced eCommerce sector. Join us in Greater London, where you can make a meaningful impact managing key accounts like Amazon and MoonPig.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - OTC / Personal Care in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TalentPool and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TalentPool are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TalentPool on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TalentPool. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - OTC / Personal Care in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TalentPool. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TalentPool:Show us that you’ve done your homework! In your application, briefly mention what you admire about TalentPool’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TalentPool
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TalentPool will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TalentPool, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
