At a Glance
- Tasks: Lead shopper marketing strategy and create impactful customer activation plans across Europe.
- Company: Dynamic SME drinks business reshaping wellness with innovative products.
- Benefits: Flexible London office, 24 days holiday, private healthcare, and a dog-friendly environment.
- Other info: Opportunity to build a centre of excellence and influence strategic decisions.
- Why this job: Make a real impact in a fast-paced, high-growth environment while shaping brand visibility.
- Qualifications: 8+ years in marketing with strong experience in FMCG/CPG and retail partnerships.
The predicted salary is between 70000 - 90000 £ per year.
Our client is a business that has scaled globally and has reshaped modern wellness through innovative and functional products. Sold across all major UK and international retailers, they continue to scale at pace and Shopper Marketing is becoming a critical growth engine for the next phase.
This role is all about building a centre of excellence for shopper, customer and activation strategy across Europe - leading the strategic development and execution across all channels to convert shoppers into buyers, driving sustainable brand growth and customer partnerships.
The Role
- Shopper Strategy Leadership: Lead and mature the EU Shopper & Customer Marketing function setting the frameworks, tools and ways of working that turn shopper insight into commercially powerful activation.
- Omnichannel Activation: Design and deliver best‑in‑class activation across the full path to purchase: in‑store theatre, POS, retail media, digital commerce, sampling, OOH and experiential.
- Customer‑Specific Marketing: Build tailored customer activation plans for top retailers, grounded in missions, occasions, shopper behaviour and category dynamics.
- Retailer Engagement & Joint Business Planning: Act as a strategic partner to key customers - co‑creating activation calendars, category‑building initiatives and retail media plans that unlock visibility, conversion and value.
- Shopper Insight & Performance: Create a joined‑up view of shopper performance across EPOS, retailer portals, DTC and retail media analytics. Build simple, actionable dashboards that highlight what’s driving conversion, incrementality and repeat.
- POS & Creative Excellence: Own the development of high‑impact POS and retail assets that elevate brand presence and deliver standout at shelf and online.
- Retail Media Strategy: Define the approach to retailer media networks, ensuring investment is insight‑led, measurable and aligned to customer priorities.
- Commercial Impact: Partner with Sales, Category and RGM to influence decisions on visibility, space, activation, promo strategy and customer mix - always anchored in shopper‑led insight. Use data and storytelling to strengthen retailer negotiations and unlock distribution, feature and display. Build repeatable playbooks for activation planning, post‑event evaluation and ROI measurement that can be used across markets. Elevate the brand’s position as the growth partner of choice within the category they play within.
- Strategic Partner to the Business: Work hand‑in‑glove with Category, Brand, NPD and Finance to bring shopper insight into campaign planning, innovation strategy and pack architecture. Shape future product and channel strategy with a clear view of missions, occasions, need‑states and willingness to pay. Ensure shopper thinking is embedded across the organisation - influencing how the business prioritises investment and measures success.
About You
- 8+ years in Marketing, Shopper Marketing, Customer Marketing, Commercial Strategy within FMCG/CPG.
- Strong experience partnering with major UK retailers and navigating retail media, POS, activation and customer planning.
- A natural storyteller who can turn insight into compelling, commercially useful narratives.
- Confident influencing senior stakeholders internally and externally.
- Entrepreneurial mindset - you enjoy building, iterating and shaping new ways of working.
- Energised by high‑growth, fast‑moving environments where you can make a visible impact.
Package & Ways of Working
- HQ: London office‑based with flexibility
- 24 days’ holiday + Bank Holidays
- Pension (3% employer / 5% employee)
- Private healthcare
- Product allowance
- Dog‑friendly office
- Sabbatical after a period of service
If you’re passionate about shaping how a category‑defining brand shows up across the path to purchase and you want to build something genuinely best‑in‑class we’d love to hear from you.
Head of Shopper in London employer: TalentPool
As a leading player in the high-growth SME drinks sector, our client offers an exceptional work environment that fosters innovation and collaboration. With a strong emphasis on employee growth, the company provides ample opportunities for professional development, alongside a competitive benefits package that includes private healthcare and a dog-friendly office. Located in London, employees enjoy a vibrant city atmosphere while contributing to a brand that is reshaping modern wellness and making a tangible impact in the market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Shopper in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase how you can turn shopper insights into actionable strategies, just like the role requires.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their shopper marketing strategies and think about how you can contribute to their growth. Bring your A-game and be ready to discuss how you can elevate their brand presence!
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and helping you land that dream job. Plus, it shows you’re genuinely interested in being part of our team. Let’s make it happen together!
We think you need these skills to ace Head of Shopper in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping shopper marketing and making a real impact in a high-growth environment.
Tailor Your Experience:Make sure to highlight your relevant experience in shopper marketing and customer engagement. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements!
Be a Storyteller:Remember, we’re looking for someone who can turn insights into compelling narratives. Use your application to tell us a story about your journey in marketing and how you've influenced decisions in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at TalentPool
✨Know Your Shopper Insights
Before the interview, dive deep into understanding shopper insights relevant to the role. Familiarise yourself with current trends in shopper behaviour and how they impact marketing strategies. This will help you demonstrate your expertise and show that you're ready to lead the Shopper Marketing function.
✨Showcase Your Omnichannel Experience
Prepare examples of successful omnichannel activation campaigns you've led or contributed to. Be ready to discuss how you designed and delivered impactful strategies across various channels, from in-store theatre to digital commerce. This will highlight your ability to drive brand growth through innovative activation.
✨Tailor Your Customer Activation Plans
Think about specific customer activation plans you've developed for top retailers. Be prepared to discuss how you grounded these plans in shopper behaviour and category dynamics. This will showcase your strategic thinking and ability to build strong partnerships with key customers.
✨Bring Data to Life
Practice turning data into compelling narratives. Prepare to discuss how you've used data analytics to influence decisions and drive commercial impact. Being able to articulate your insights clearly will demonstrate your storytelling skills and your ability to engage senior stakeholders effectively.
