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For Companies At a Glance
- Tasks: Lead market strategy and drive growth across Northern Europe for a major beverage brand.
- Company: Join a leading at-home beverage innovation brand with a focus on sustainability.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Opportunity to work in a collaborative, high-impact role with significant growth potential.
- Why this job: Shape the future of a category and make a real impact in a fast-paced industry.
- Qualifications: Experience in commercial excellence, category management, and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a commercially exceptional leader to drive the next phase of category growth across Northern Europe. This is a high-impact, builder role for someone who thrives at the intersection of strategy, execution, and customer performance.
Our client is a major at-home beverage innovation brand spanning systems, flavours, and consumables.
Role Purpose
The Head of Market Strategy & Planning is accountable for accelerating sustainable, profitable growth by building a high-performing demand ecosystem across Consumables. This role brings together Perfect Store execution, digital and in-store shopper engagement, demand acceleration, and commercial decision-making to win at every point of purchase across retail, ecommerce, and emerging direct channels. As part of the Northern Europe leadership team, you will define how the business wins in market—building new capabilities, sharpening execution, and driving scalable growth.
Scope & Impact
- Northern Europe (UK, Benelux, Nordics) – multi-market, multi-channel
- End-to-end ownership of Demand Acceleration, Perfect Store, Trade Marketing, Category Leadership, and Revenue Management
- Drive household acquisition, repeat purchase, and long-term customer value
- Significant impact on Net Revenue Growth, margin quality, and shopper conversion
Key Accountabilities
- Demand Acceleration & Growth Strategy
- Lead the demand acceleration strategy across all categories
- Drive penetration, repeat purchase, and lifetime value growth
- Optimise pricing, promotional strategy, and activation cadence
- Translate shopper, consumer, and usage insights into scalable growth initiatives
- Build ecosystem-led thinking across the full product portfolio
- Perfect Store & Execution Excellence
- Own and elevate Perfect Store standards across all channels
- Ensure outstanding execution in visibility, education, and in-store conversion
- Build tracking frameworks, scorecards, and performance routines
- Category Leadership & Trade Marketing
- Lead category strategy across retail and digital environments
- Own trade marketing strategy including innovation launches and seasonal activations
- Develop tailored, insight-led retailer plans that unlock growth
- Customer & Channel Development
- Build and elevate strategic customer partnerships through Joint Business Plans
- Lead channel strategies across Modern Trade, Ecommerce, and emerging channels
- Commercial Leadership & Capability Building
- Partner cross-functionally across Sales, Marketing, Digital, Supply Chain, and Finance
- Build foundational processes, governance, and ways of working
- Develop scalable commercial excellence capabilities
- Lead teams through ambiguity, transformation, and growth
Success Measures
- Net Revenue Growth & household penetration
- Repeat purchase rate & customer lifetime value
- Gross margin & promotional efficiency
- Perfect Store execution (physical & digital)
- On-shelf availability & digital conversion performance
- JBP delivery, activation ROI & speed to market
What We’re Looking For
- Strong background in Commercial Excellence, Category Management, Revenue Growth Management, or Demand Strategy
- Proven FMCG experience in complex, matrix environments
- Deep expertise in Perfect Store, Trade Marketing, and retail execution
- Strong commercial acumen in pricing, promotions, and customer strategy
- Confident senior stakeholder influencer with strong execution bias
Leadership Profile
- Builder mindset with a strong bias for action
- Highly analytical, consumer-obsessed, and commercially sharp
- Comfortable operating at both strategic and executional level
- Thrives in fast-moving, ambiguous environments
Why This Role?
This is a rare opportunity to shape how a category grows across an entire region—building the strategy, capability, and execution engine that drives sustainable demand and long-term customer value.
Head of Market Strategy & Planning - UK & Northern Europe - Consumer Goods in London employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Market Strategy & Planning - UK & Northern Europe - Consumer Goods in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its market strategy. Understand their products and how they position themselves in the consumer goods space. This will help you stand out as someone who’s genuinely interested and knowledgeable.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with driving demand acceleration and category growth. Tailor your examples to show how you’ve successfully navigated similar challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Market Strategy & Planning - UK & Northern Europe - Consumer Goods in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Market Strategy & Planning role. Highlight your experience in demand acceleration and category management, as these are key areas we’re focusing on.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth or improved execution in previous roles. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re looking for someone with a builder mindset who thrives in fast-paced environments, so don’t be afraid to show us what makes you unique.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at TalentPool
✨Know Your Market Inside Out
Before the interview, dive deep into the consumer goods market, especially in Northern Europe. Understand the latest trends, key players, and challenges. This knowledge will help you demonstrate your expertise and show that you're ready to drive category growth.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful demand acceleration strategies in the past. Be ready to explain your thought process and how you translated insights into actionable plans that led to measurable growth.
✨Highlight Your Leadership Skills
This role requires a builder mindset, so be prepared to share stories about how you've led teams through transformation and ambiguity. Focus on your ability to influence senior stakeholders and foster collaboration across different functions.
✨Demonstrate Your Commercial Acumen
Brush up on your knowledge of pricing strategies, promotional tactics, and customer engagement techniques. Be ready to discuss how you've optimised these areas in previous roles to drive revenue growth and enhance customer value.