At a Glance
- Tasks: Lead shopper marketing strategies to convert shoppers into buyers and drive brand growth.
- Company: Fast-growing SME drinks business reshaping modern wellness with innovative products.
- Benefits: Flexible working, dog-friendly office, and sabbatical after service.
- Other info: Join a collaborative team and thrive in a fast-paced, high-growth setting.
- Why this job: Make a real impact in a dynamic environment and shape category-defining brand strategies.
- Qualifications: 8+ years in marketing with strong experience in FMCG/CPG and retail partnerships.
The predicted salary is between 70000 - 90000 £ per year.
Our client is a business that has scaled globally and has reshaped modern wellness through innovative and functional products. Sold across all major UK and international retailers, they continue to scale at pace and Shopper Marketing is becoming a critical growth engine for the next phase. This role is all about building a centre of excellence for shopper, customer and activation strategy across Europe - leading the strategic development and execution across all channels to convert shoppers into buyers, driving sustainable brand growth and customer partnerships.
The Role
- Shopper Strategy Leadership: Lead and mature the EU Shopper & Customer Marketing function setting the frameworks, tools and ways of working that turn shopper insight into commercially powerful activation. Design and deliver best-in-class activation across the full path to purchase: in-store theatre, POS, retail media, digital commerce, sampling, OOH and experiential.
- Customer-Specific Marketing: Build tailored customer activation plans for top retailers, grounded in missions, occasions, shopper behaviour and category dynamics. Act as a strategic partner to key customers - co-creating activation calendars, category-building initiatives and retail media plans that unlock visibility, conversion and value. Create a joined-up view of shopper performance across EPOS, retailer portals, DTC and retail media analytics. Build simple, actionable dashboards that highlight what’s driving conversion, incrementality and repeat.
- POS & Creative Excellence: Own the development of high-impact POS and retail assets that elevate brand presence and deliver standout at shelf and online. Define the approach to retailer media networks, ensuring investment is insight-led, measurable and aligned to customer priorities.
- Commercial Impact: Partner with Sales, Category and RGM to influence decisions on visibility, space, activation, promo strategy and customer mix - always anchored in shopper-led insight. Use data and storytelling to strengthen retailer negotiations and unlock distribution, feature and display. Build repeatable playbooks for activation planning, post-event evaluation and ROI measurement that can be used across markets. Elevate the brand’s position as the growth partner of choice within the category they play within.
- Strategic Partner to the Business: Work hand-in-glove with Category, Brand, NPD and Finance to bring shopper insight into campaign planning, innovation strategy and pack architecture. Shape future product and channel strategy with a clear view of missions, occasions, need-states and willingness to pay. Ensure shopper thinking is embedded across the organisation - influencing how the business prioritises investment and measures success.
About You
- 8+ years in Marketing, Shopper Marketing, Customer Marketing, Commercial Strategy within FMCG/CPG.
- Strong experience partnering with major UK retailers and navigating retail media, POS, activation and customer planning.
- A natural storyteller who can turn insight into compelling, commercially useful narratives.
- Confident influencing senior stakeholders internally and externally.
- Entrepreneurial mindset - you enjoy building, iterating and shaping new ways of working.
- Energised by high-growth, fast-moving environments where you can make a visible impact.
Package & Ways of Working
- HQ: London office-based with flexibility
- Dog-friendly office
- Sabbatical after a period of service*
If you’re passionate about shaping how a category-defining brand shows up across the path to purchase and you want to build something genuinely best-in-class we’d love to hear from you.
Head of Shopper employer: TalentPool
As a leading player in the high-growth SME drinks sector, our client offers an exceptional work environment that fosters innovation and creativity. With a dog-friendly office in London and a commitment to employee growth through sabbaticals and flexible working arrangements, this company prioritises a collaborative culture where your contributions directly impact brand success. Join a team that values strategic thinking and empowers you to shape shopper marketing excellence across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Shopper
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past projects and successes in shopper marketing. This is your chance to demonstrate how you can turn insights into impactful strategies that drive sales. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll want to share compelling narratives about your experiences and how they relate to the role. Think about specific examples where you’ve influenced decisions or driven growth – this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Keep an eye on our job listings and make sure your application stands out by tailoring it to the specific role and company culture.
We think you need these skills to ace Head of Shopper
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Shopper role. Highlight your experience in shopper marketing and how it relates to the innovative products our client offers.
Showcase Your Storytelling Skills:Since this role requires a knack for turning insights into compelling narratives, don’t shy away from sharing examples of how you've done this in the past. We want to see how you can bring data to life!
Highlight Your Collaborative Spirit:This position is all about working closely with various teams, so be sure to mention any experience you have in cross-functional collaboration. Show us how you’ve influenced decisions and driven results through teamwork.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at TalentPool
✨Know Your Shopper Insights
Before the interview, dive deep into understanding shopper behaviour and insights relevant to the FMCG/CPG sector. Be ready to discuss how you can turn these insights into actionable strategies that drive conversion and brand growth.
✨Showcase Your Strategic Partnerships
Prepare examples of how you've successfully partnered with major retailers in the past. Highlight specific activation plans you've co-created and how they led to measurable results. This will demonstrate your ability to influence and collaborate effectively.
✨Bring Data to Life
Be ready to talk about how you've used data and storytelling to strengthen negotiations and drive decisions. Prepare a few anecdotes where your insights led to impactful outcomes, showcasing your analytical skills and creativity.
✨Emphasise Your Entrepreneurial Spirit
This role requires an entrepreneurial mindset, so come prepared to discuss how you've built or iterated on marketing strategies in fast-paced environments. Share your experiences of shaping new ways of working and making a visible impact in previous roles.
