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- Tasks: Lead trade marketing strategies for beauty products across the UK and EMEA.
- Company: Dynamic, high-growth beauty and personal care SME brand.
- Benefits: Competitive salary, bonus, and benefits with flexible working options.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in a creative role driving retail success.
- Qualifications: Experience in Trade Marketing or Commercial Marketing, preferably in beauty.
The predicted salary is between 50000 - 55000 £ per year.
A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a talented Trade Marketing Manager to lead the development and execution of trade and retail marketing activity across the UK and EMEA. Working in close partnership with Sales, this role will drive sell-through, visibility, and commercial performance across key retail partners.
Reporting into the Head of Sales, this position sits at the intersection of brand and commercial strategy, translating business priorities into impactful in-store and digital retail activation. This is a highly creative & commercial role with ownership of retailer activation plans, promotional mechanics, POS development, digital retail content, and launch execution, ensuring trade investment delivers measurable ROI and supports long-term customer relationships.
Key Responsibilities:- Drive sell-through across UK and EMEA by delivering retailer-specific trade and activation strategies.
- Partner with Sales to translate Joint Business Plans into clear, revenue-driving activation roadmaps.
- Lead end-to-end retail activation including POS development, launches, secondary siting, and in-store execution.
- Develop and optimise digital retail and eCommerce assets to maximise online visibility and conversion.
- Plan and evaluate promotional activity, ensuring trade investment is ROI-driven and commercially disciplined.
- Own POS and EPOS budgets, tracking spend, performance, and market share across the region.
- Monitor execution standards and compliance across physical and digital retail environments.
- Collaborate cross-functionally with Brand, Supply, agencies, and EMEA partners to ensure seamless execution.
- Experience in Trade Marketing, Category, or Commercial Marketing within FMCG, Retail or consumer brands, ideally with beauty/personal care experience.
- Strong understanding of the UK retail landscape (e.g. Boots, Superdrug, Grocery).
- Experience across 1–2 EMEA markets advantageous, but not essential.
- Proven experience working closely with Sales and supporting Joint Business Plans.
- Track record of delivering in-store activation and POS execution.
- Strong commercial acumen with a clear understanding of margin and ROI.
- Excellent project management and stakeholder engagement skills.
- Comfortable working in a fast-paced, high-growth environment.
Trade Marketing Manager - Beauty in Guildford employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Beauty in Guildford
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and personal care industry on LinkedIn. Join relevant groups, attend virtual events, and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and recent news. We want you to walk in (or log in) with confidence, ready to discuss how your experience aligns with their goals, especially in trade marketing and retail activation.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects you've worked on that drove sell-through or enhanced visibility. We love seeing how you can translate business priorities into impactful strategies, so don’t hold back on sharing your successes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who can drive commercial performance and bring fresh ideas to the table. Let’s make it happen together!
We think you need these skills to ace Trade Marketing Manager - Beauty in Guildford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing Manager role. Highlight your experience in FMCG and retail, especially in beauty or personal care. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how you can drive sell-through and visibility for our brand. Keep it engaging and relevant to the role.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers speak volumes, so if you’ve improved ROI or driven sales, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TalentPool
✨Know Your Market
Before the interview, dive deep into the UK retail landscape, especially focusing on beauty and personal care. Familiarise yourself with key players like Boots and Superdrug, and be ready to discuss how your insights can drive sell-through and visibility.
✨Showcase Your Creativity
This role is all about creativity in trade marketing. Prepare examples of past campaigns or projects where you developed impactful in-store or digital activations. Highlight how these initiatives drove commercial performance and ROI.
✨Collaborate Like a Pro
Since this position requires cross-functional collaboration, think of instances where you've successfully partnered with sales or other departments. Be ready to discuss how you translated business priorities into actionable plans that benefited all parties involved.
✨Be Data-Driven
Demonstrate your strong commercial acumen by discussing how you've used data to track performance and optimise trade investments. Prepare to talk about specific metrics you've monitored and how they influenced your marketing strategies.