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- Tasks: Lead trade marketing strategies for beauty products across the UK and EMEA.
- Company: Dynamic, high-growth beauty and personal care SME brand.
- Benefits: Competitive salary, bonus, and benefits with flexible working options.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in a creative role driving retail success.
- Qualifications: Experience in Trade Marketing or Commercial Marketing, preferably in beauty.
The predicted salary is between 50000 - 55000 £ per year.
A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a talented Trade Marketing Manager to lead the development and execution of trade and retail marketing activity across the UK and EMEA. Working in close partnership with Sales, this role will drive sell-through, visibility, and commercial performance across key retail partners.
Reporting into the Head of Sales, this position sits at the intersection of brand and commercial strategy, translating business priorities into impactful in-store and digital retail activation. This is a highly creative & commercial role with ownership of retailer activation plans, promotional mechanics, POS development, digital retail content, and launch execution, ensuring trade investment delivers measurable ROI and supports long-term customer relationships.
Key Responsibilities:- Drive sell-through across UK and EMEA by delivering retailer-specific trade and activation strategies.
- Partner with Sales to translate Joint Business Plans into clear, revenue-driving activation roadmaps.
- Lead end-to-end retail activation including POS development, launches, secondary siting, and in-store execution.
- Develop and optimise digital retail and eCommerce assets to maximise online visibility and conversion.
- Plan and evaluate promotional activity, ensuring trade investment is ROI-driven and commercially disciplined.
- Own POS and EPOS budgets, tracking spend, performance, and market share across the region.
- Monitor execution standards and compliance across physical and digital retail environments.
- Collaborate cross-functionally with Brand, Supply, agencies, and EMEA partners to ensure seamless execution.
- Experience in Trade Marketing, Category, or Commercial Marketing within FMCG, Retail or consumer brands, ideally with beauty/personal care experience.
- Strong understanding of the UK retail landscape (e.g. Boots, Superdrug, Grocery).
- Experience across 1–2 EMEA markets advantageous, but not essential.
- Proven experience working closely with Sales and supporting Joint Business Plans.
- Track record of delivering in-store activation and POS execution.
- Strong commercial acumen with a clear understanding of margin and ROI.
- Excellent project management and stakeholder engagement skills.
- Comfortable working in a fast-paced, high-growth environment.
Trade Marketing Manager - Beauty in Exeter employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Beauty in Exeter
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and personal care industry. Attend events, webinars, or even casual meet-ups to get your name out there. You never know who might have a lead on that perfect Trade Marketing Manager role!
✨Tip Number 2
Show off your creativity! When you land an interview, be ready to discuss your past campaigns and how you drove sell-through. Bring examples of your work, whether it’s POS development or digital retail content. Let them see your flair for impactful marketing!
✨Tip Number 3
Research the company inside out! Understand their brand values, recent campaigns, and market position. This will not only help you tailor your responses but also show your genuine interest in the role and the company. We love candidates who do their homework!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who can drive our trade marketing strategies forward. Don’t miss out on your chance to shine!
We think you need these skills to ace Trade Marketing Manager - Beauty in Exeter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing Manager role. Highlight your experience in FMCG and retail, especially in beauty or personal care. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how you can drive sell-through for our brand. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Use numbers and examples to demonstrate your impact in previous roles, especially around ROI and successful campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at TalentPool
✨Know Your Beauty Brands
Before the interview, dive deep into the beauty and personal care brands that the company works with. Familiarise yourself with their products, marketing strategies, and recent campaigns. This will not only show your passion for the industry but also help you discuss how your experience aligns with their brand vision.
✨Master the Retail Landscape
Brush up on your knowledge of the UK retail landscape, especially key players like Boots and Superdrug. Be prepared to discuss how you would approach trade marketing strategies specific to these retailers. Showing that you understand the nuances of each retailer can set you apart from other candidates.
✨Showcase Your Commercial Acumen
Be ready to demonstrate your understanding of ROI and margin management. Prepare examples from your past experiences where you successfully tracked trade investments and delivered measurable results. This will highlight your ability to drive commercial performance, which is crucial for this role.
✨Engage in Cross-Functional Collaboration
Since this role involves working closely with Sales and other departments, think of examples where you've successfully collaborated across teams. Discuss how you’ve managed stakeholder engagement and project management in previous roles, as this will showcase your ability to thrive in a fast-paced environment.