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For Companies At a Glance
- Tasks: Lead market strategy and drive growth across Northern Europe for a major beverage brand.
- Company: Join a leading at-home beverage innovation brand with a focus on sustainability.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Opportunity to thrive in a collaborative, high-impact role with significant growth potential.
- Why this job: Shape the future of a category and make a real impact in a fast-paced industry.
- Qualifications: Experience in commercial excellence, category management, and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a commercially exceptional leader to drive the next phase of category growth across Northern Europe. This is a high-impact, builder role for someone who thrives at the intersection of strategy, execution, and customer performance.
Our client is a major at-home beverage innovation brand spanning systems, flavours, and consumables.
Role Purpose
The Head of Market Strategy & Planning is accountable for accelerating sustainable, profitable growth by building a high-performing demand ecosystem across Consumables. This role brings together Perfect Store execution, digital and in-store shopper engagement, demand acceleration, and commercial decision-making to win at every point of purchase across retail, ecommerce, and emerging direct channels. As part of the Northern Europe leadership team, you will define how the business wins in market—building new capabilities, sharpening execution, and driving scalable growth.
Scope & Impact
- Northern Europe (UK, Benelux, Nordics) – multi-market, multi-channel
- End-to-end ownership of Demand Acceleration, Perfect Store, Trade Marketing, Category Leadership, and Revenue Management
- Drive household acquisition, repeat purchase, and long-term customer value
- Significant impact on Net Revenue Growth, margin quality, and shopper conversion
Key Accountabilities
- Demand Acceleration & Growth Strategy
- Lead the demand acceleration strategy across all categories
- Drive penetration, repeat purchase, and lifetime value growth
- Optimise pricing, promotional strategy, and activation cadence
- Translate shopper, consumer, and usage insights into scalable growth initiatives
- Build ecosystem-led thinking across the full product portfolio
- Perfect Store & Execution Excellence
- Own and elevate Perfect Store standards across all channels
- Ensure outstanding execution in visibility, education, and in-store conversion
- Build tracking frameworks, scorecards, and performance routines
- Category Leadership & Trade Marketing
- Lead category strategy across retail and digital environments
- Own trade marketing strategy including innovation launches and seasonal activations
- Develop tailored, insight-led retailer plans that unlock growth
- Customer & Channel Development
- Build and elevate strategic customer partnerships through Joint Business Plans
- Lead channel strategies across Modern Trade, Ecommerce, and emerging channels
- Commercial Leadership & Capability Building
- Partner cross-functionally across Sales, Marketing, Digital, Supply Chain, and Finance
- Build foundational processes, governance, and ways of working
- Develop scalable commercial excellence capabilities
- Lead teams through ambiguity, transformation, and growth
Success Measures
- Net Revenue Growth & household penetration
- Repeat purchase rate & customer lifetime value
- Gross margin & promotional efficiency
- Perfect Store execution (physical & digital)
- On-shelf availability & digital conversion performance
- JBP delivery, activation ROI & speed to market
What We’re Looking For
- Strong background in Commercial Excellence, Category Management, Revenue Growth Management, or Demand Strategy
- Proven FMCG experience in complex, matrix environments
- Deep expertise in Perfect Store, Trade Marketing, and retail execution
- Strong commercial acumen in pricing, promotions, and customer strategy
- Confident senior stakeholder influencer with strong execution bias
Leadership Profile
- Builder mindset with a strong bias for action
- Highly analytical, consumer-obsessed, and commercially sharp
- Comfortable operating at both strategic and executional level
- Thrives in fast-moving, ambiguous environments
Why This Role?
This is a rare opportunity to shape how a category grows across an entire region—building the strategy, capability, and execution engine that drives sustainable demand and long-term customer value.
Head of Market Strategy & Planning - UK & Northern Europe - Consumer Goods in City of London employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Market Strategy & Planning - UK & Northern Europe - Consumer Goods in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its market strategy. Understand their products and how they fit into the consumer goods landscape. This will help you stand out as someone who’s genuinely interested and knowledgeable.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in demand acceleration and category management. Use specific examples to demonstrate how you’ve driven growth and improved performance.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can help us drive sustainable growth. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Market Strategy & Planning - UK & Northern Europe - Consumer Goods in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in commercial excellence and category management, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for the Head of Market Strategy & Planning role. Share your passion for consumer goods and how your leadership style aligns with our goals.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used insights to drive demand acceleration or improve execution standards. Numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at TalentPool
✨Know Your Market Inside Out
Before the interview, dive deep into the consumer goods market, especially in Northern Europe. Understand the latest trends, key players, and challenges. This knowledge will help you demonstrate your expertise and show that you're ready to drive category growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed demand acceleration strategies in the past. Be ready to discuss specific metrics and outcomes, as this role is all about driving measurable results in a complex environment.
✨Highlight Your Leadership Skills
This position requires a strong leader who can navigate ambiguity and inspire teams. Share stories that illustrate your ability to lead cross-functional teams and build capabilities. Emphasise your experience in fostering collaboration across sales, marketing, and other departments.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to Perfect Store execution or trade marketing. Think through potential scenarios and outline your approach to problem-solving, ensuring you align with the company's goals for sustainable growth.