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- Tasks: Lead trade marketing strategies for beauty products across the UK and EMEA.
- Company: Dynamic, high-growth beauty and personal care SME brand.
- Benefits: Competitive salary, bonus, and benefits with flexible working options.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in a creative role driving retail success.
- Qualifications: Experience in Trade Marketing or Commercial Marketing, preferably in beauty.
The predicted salary is between 50000 - 55000 £ per year.
A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a talented Trade Marketing Manager to lead the development and execution of trade and retail marketing activity across the UK and EMEA. Working in close partnership with Sales, this role will drive sell-through, visibility, and commercial performance across key retail partners.
Reporting into the Head of Sales, this position sits at the intersection of brand and commercial strategy, translating business priorities into impactful in-store and digital retail activation. This is a highly creative & commercial role with ownership of retailer activation plans, promotional mechanics, POS development, digital retail content, and launch execution, ensuring trade investment delivers measurable ROI and supports long-term customer relationships.
Key Responsibilities:- Drive sell-through across UK and EMEA by delivering retailer-specific trade and activation strategies.
- Partner with Sales to translate Joint Business Plans into clear, revenue-driving activation roadmaps.
- Lead end-to-end retail activation including POS development, launches, secondary siting, and in-store execution.
- Develop and optimise digital retail and eCommerce assets to maximise online visibility and conversion.
- Plan and evaluate promotional activity, ensuring trade investment is ROI-driven and commercially disciplined.
- Own POS and EPOS budgets, tracking spend, performance, and market share across the region.
- Monitor execution standards and compliance across physical and digital retail environments.
- Collaborate cross-functionally with Brand, Supply, agencies, and EMEA partners to ensure seamless execution.
- Experience in Trade Marketing, Category, or Commercial Marketing within FMCG, Retail or consumer brands, ideally with beauty/personal care experience.
- Strong understanding of the UK retail landscape (e.g. Boots, Superdrug, Grocery).
- Experience across 1–2 EMEA markets advantageous, but not essential.
- Proven experience working closely with Sales and supporting Joint Business Plans.
- Track record of delivering in-store activation and POS execution.
- Strong commercial acumen with a clear understanding of margin and ROI.
- Excellent project management and stakeholder engagement skills.
- Comfortable working in a fast-paced, high-growth environment.
Locations
Trade Marketing Manager - Beauty in Cheshire, Warrington employer: TalentPool
Contact Detail:
TalentPool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Beauty in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and personal care industry on LinkedIn. Join relevant groups, attend virtual events, and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and recent news. We want you to walk in (or log in) with confidence, ready to discuss how your experience aligns with their goals, especially in trade marketing.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects you've worked on that drove sales or improved visibility. We love seeing how you can translate your ideas into action, especially in a fast-paced environment like beauty and personal care.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can help us drive trade marketing strategies across the UK and EMEA. Let’s make it happen together!
We think you need these skills to ace Trade Marketing Manager - Beauty in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing Manager role. Highlight your experience in FMCG and retail, especially in beauty or personal care. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how you can drive sell-through for our brand. Be creative and show us your personality!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers speak volumes, so if you’ve driven ROI or improved visibility, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TalentPool
✨Know Your Beauty Market
Make sure you brush up on the latest trends in the beauty and personal care sector. Understand key players like Boots and Superdrug, and be ready to discuss how your experience aligns with their retail strategies.
✨Showcase Your Trade Marketing Skills
Prepare specific examples of your past trade marketing successes. Highlight how you've driven sell-through and executed impactful in-store activations, as this will resonate well with the hiring team.
✨Collaborate Like a Pro
Since this role involves working closely with Sales and other departments, be ready to discuss how you've successfully collaborated in the past. Share stories that demonstrate your project management and stakeholder engagement skills.
✨Be ROI-Focused
Understand the importance of ROI in trade marketing. Be prepared to talk about how you've tracked performance and optimised budgets in previous roles, showing that you can deliver measurable results.