At a Glance
- Tasks: Lead and scale marketing strategies while driving execution in a hands-on role.
- Company: Join a dynamic tech company focused on growth and innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the marketing landscape.
- Other info: Ideal for strategic thinkers ready to mentor and build high-performing teams.
- Why this job: Make a real impact by driving demand generation and product marketing success.
- Qualifications: 10+ years in marketing with proven leadership in B2B SaaS environments.
The predicted salary is between 100000 - 130000 £ per year.
We are seekinga strategic and execution-oriented
Vice President of Marketing to lead and scale our marketing function. This is a player-coach role and is ideal for a hands-on leader who thrives in building strategy while actively driving execution.
The VP of Marketing will own the end-to-end marketing engine, with a strong focus on demand generation, account-based marketing (ABM), and product marketing.
This leader will partner closely with Sales, Product, and Revenue leadership to drive pipeline growth, strengthen positioning, and accelerate go-to-market success.
Key Responsibilities
- Marketing Strategy & Leadership
- Define and execute a modern, data-driven marketing strategy aligned to business growth goals.
- Build, lead, and mentor a high-performing marketing team (internal and external resources).
- Act as a hands-on contributor while scaling people, process, and technology.
- Establish clear priorities, OKRs, and performance metrics across all marketing motions.
- Demand Generation & Pipeline Growth
- Own demand generation strategy across digital, content, events, paid media, partnerships, and lifecycle marketing.
- Design and execute multi-channel campaigns that generate qualified pipeline and revenue.
- Partner with Sales to ensure tight alignment on ICPs, buyer journeys, funnel conversion, and pipeline accountability.
- Optimize marketing performance using attribution, funnel analytics, and experimentation.
- Account-Based Marketing (ABM)
- Co-create and lead ABM strategy for target enterprise and mid-market accounts.
- Collaborate with Sales on account selection, segmentation, personalization, and orchestration.
- Drive measurable impact on deal velocity, win rates, and expansion opportunities.
- Product Marketing & Positioning
- Own product marketing strategy including positioning, messaging, and value propositions.
- Lead go-to-market planning for new product launches, features, and market expansion.
- Develop sales enablement assets (pitch decks, battlecards, case studies, pricing narratives).
- Translate customer insights, market trends, and competitive intelligence into actionable messaging.
- Brand & Market Presence
- Strengthen brand clarity and credibility across all customer touchpoints.
- Ensure consistent messaging across website, campaigns, content, PR, and sales materials.
- Represent marketing in executive leadership discussions and cross-functional planning.
- Required Qualifications
- 10+ years of progressive marketing experience, with senior leadership responsibility.
- Proven success leading demand generation, account-based marketing, and product marketing in a B2B Saa S or technology environment.
- Demonstrated ability to be both strategic and hands-on in fast-growth or scaling organizations.
- Strong understanding of modern marketing tech stacks (CRM, marketing automation, analytics, intent data, ABM platforms).
- Experience partnering closely with Sales and Product leaders.
- Strong analytical mindset with the ability to tie marketing activities to revenue outcomes.
- Excellent leadership, communication, and stakeholder management skills.
- Must be based in the United Kingdom and eligible to work there.
- Nice to Have
- Experience in PE-backed, high-growth, or transformation-stage companies.
- International or multi-region go-to-market experience.
- Background in category creation or repositioning.
- Experience building marketing teams from early or mid-stage scale.
- What Success Looks Like in This Role
- A predictable, scalable marketing engine driving pipeline and revenue.
- Clear, compelling positioning that resonates with buyers and differentiates the product.
- Strong alignment and trust between Marketing, Sales, and Product.
- A motivated, high-performing marketing team with clear accountability and impact.
- #J-18808-Ljbffr
Vice President, Marketing employer: TalentNeuron
At TalentNeuron, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Located in the vibrant United Kingdom, we offer our employees ample opportunities for professional growth and development, alongside competitive benefits that support work-life balance. Join us to be part of a dynamic team where your contributions directly impact our global marketing strategies and success.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TalentNeuron and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TalentNeuron are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TalentNeuron on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TalentNeuron. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TalentNeuron. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TalentNeuron:Show us that you’ve done your homework! In your application, briefly mention what you admire about TalentNeuron’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TalentNeuron
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TalentNeuron will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TalentNeuron, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
