Senior Demand Generation Manager

Our Core Values

• Humanity First – We lead with empathy, kindness, and respect.
• Customers at the Core – We deeply understand client needs and deliver exceptional value.
• Diverse Minds, One Team – We collaborate, debate, and succeed together.
• Pioneering Innovation – We take risks, learn fast, and drive change.
• Resilient Perseverance – We solve problems creatively and own our commitments.

Role Description

We are looking for a Senior Demand Generation Manager to own and scale TalentNeuron’s demand engine across our enterprise and mid‑market segments. This is a player‑coach role: you will directly build and execute high‑impact campaigns while managing one Demand Generation Specialist, setting standards for the function and developing your team member’s career.

Reporting to the VP of Marketing, you will partner closely with Sales, Account Management, Product Marketing, and Revenue Operations to generate qualified pipeline, accelerate deal velocity, and demonstrate measurable marketing contribution to revenue. The ideal candidate has deep experience running multi‑channel B2B demand programmes in a SaaS or data/analytics environment and thrives in a fast‑paced, high‑ownership culture.

What You’ll Do

• Design, launch, and optimise multi‑channel demand generation campaigns across digital, content, email, paid media, webinars, events, and partnerships.
• Build and manage campaign calendars aligned to quarterly pipeline targets, product launches, and seasonal market moments.
• Develop and test audience segmentation, messaging, and creative to maximise conversion at every stage of the funnel.
• Execute ABM‑aligned programmes in partnership with Sales to accelerate target accounts through the buying journey.
• Own marketing‑sourced and marketing‑influenced pipeline targets, reporting weekly on contribution to qualified pipeline and revenue.
• Build and maintain dashboards and attribution models that connect campaign activity to pipeline and closed‑won outcomes.
• Continuously experiment and improve conversion rates across the funnel—from impression to MQL to SQL to opportunity.
• Partner with Revenue Operations to ensure lead routing, scoring, and lifecycle management are clean and effective.
• Manage, mentor, and develop one Demand Generation Specialist, providing clear goals, regular feedback, and growth opportunities.
• Set the playbook and quality bar for the demand gen function—templates, processes, reporting cadences, and campaign post‑mortems.
• Be hands‑on: you run campaigns yourself alongside your direct report, not from the sidelines.

Cross‑Functional Partnership

• Partner with Product Marketing to translate positioning, value propositions, and competitive intelligence into compelling campaign assets and messaging.
• Collaborate with Sales and Account Management to align on ICPs, buyer journeys, target account lists, and feedback loops.
• Work with Content and Design to brief and deliver high‑performing assets including landing pages, nurture sequences, ads, and event materials.
• Coordinate with external agencies and vendors as needed to extend reach and execution capacity.

What You’ll Bring

• 7+ years of B2B demand generation experience, with at least 2 years in a SaaS, data, or analytics environment.
• Proven track record of building and executing campaigns that directly generate qualified pipeline and revenue.
• Hands‑on proficiency with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Pardot, Salesforce).
• Experience managing or mentoring at least one direct report in a demand gen or growth marketing function.
• Strong analytical skills: comfortable building dashboards, interpreting attribution data, and making trade‑offs based on performance.
• Experience with ABM tools and strategies (e.g., Demandbase, 6sense, Terminus, or similar).
• Excellent written and verbal communication skills with a sharp eye for compelling copy and creative.
• Must be based in the United Kingdom and eligible to work there.

Nice to Have

• Experience marketing to senior HR, People Analytics, or Talent Acquisition buyers at enterprise organisations.
• Background in a PE‑backed, high‑growth, or transformation‑stage company.
• Experience with intent data platforms and lead enrichment tools (e.g., Bombora, ZoomInfo).
• Familiarity with workforce planning, talent intelligence, or HR technology as a product category.

What Success Looks Like in This Role

• A predictable, scalable demand engine generating consistent qualified pipeline aligned to Sales targets.
• Clear attribution connecting marketing programmes to revenue, with regular reporting to leadership.
• A high‑performing, motivated direct report with a clear development path and increasing ownership.
• Strong trust and tight alignment between Demand Gen, Sales, Product Marketing, and Revenue Operations.

We’re an equal opportunity employer. All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.