At a Glance
- Tasks: Create and execute trade marketing plans to boost shopper engagement across retail channels.
- Company: Join a dynamic FMCG company focused on innovation and collaboration.
- Benefits: Attractive salary, car allowance, bonus, pension, and healthcare.
- Other info: Opportunity for growth in a supportive and agile team.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience in FMCG trade marketing or customer activation is essential.
The predicted salary is between 50000 - 58000 £ per year.
- Trade Marketing Manager – FMCG / Shopper Activation
- Salary: £50,000-£58,000 + £6,120 car allowance + 15% bonus + 10% pension + healthcare
- Type: Permanent
We’re supporting a fast-moving consumer goods business with the hire of a Trade Marketing Manager for its UK & Ireland team.
This is a hands-on, commercially focused role sitting between Brand, Sales, Category and Customer teams.
You’ll be responsible for turning brand and commercial priorities into effective customer activation across retail channels.
This is not a pure brand/comms role.
It is also not a pure sales role.
The successful candidate will need to understand how shopper activity lands with retailers, how to build activation plans that support the customer conversation, and how to measure what worked commercially.
The role
You’ll work closely with Sales, Category and Brand teams to build and deliver customer activation plans across key retail channels.
Responsibilities will include
- Developing trade / shopper activation plans across UK retail customers.
- Supporting customer sell-in through activation plans, retailer-ready materials and commercial thinking.
- Working with NAMs and Category teams on range, promotional and activation opportunities.
- Managing the customer activation calendar across in-store and online channels.
- Briefing and managing agencies, POS, shopper assets and customer-facing materials.
- Supporting promotional, NPD and seasonal activation plans.
- Using data to understand activation performance, including sales uplift, rate of sale, baseline, distribution, ROI and customer feedback.
- Working cross-functionally with Brand, Sales, Category, Shopper, Supply and external partners.
- Challenging activity where the commercial case does not stack up.
- What we need
We are looking for someone with FMCG trade marketing, shopper marketing, customer marketing or commercial activation experience.
You must have experience in a consumer goods / FMCG environment. Relevant sectors could include:
- food
- drink
- household
- personal care
- beauty
- health and wellness
- pet care
- consumer healthcare
- other grocery-led FMCG categories
You’ll need to be able to show experience of some of the following
- trade marketing, shopper marketing or customer marketing
- UK retailer / grocery / high street / consumer channel activation
- working closely with NAMs, Category and Brand teams
- customer activation plans
- retailer sell-in support
- promotional activation
- POS, FSDUs, sampling, retailer media, digital shelf or online activation
- using data such as Nielsen, Kantar, Circana, retailer EPOS or customer performance data
- measuring activity through sales uplift, rate of sale, baseline, distribution, ROI or margin
- managing agencies or external activation partners
- What probably won’t be right
- To be clear, this role is unlikely to suit someone whose experience is mainly:
- pure brand management with limited customer/shopper activation
- ATL/comms/campaign management only
- agency-side shopper without strong commercial/customer exposure
- sales/NAM only, with no marketing or activation experience
- category analysis only, without activation delivery
- non-FMCG B2B marketing
- The person
This is a lean, fast-paced environment, so you’ll need to be comfortable with pace, ambiguity and broad ownership.
You’ll suit this role if you are
- commercially minded
- hands-on
- confident working with Sales and Category teams
- comfortable challenging decisions
- data-led but pragmatic
- able to manage multiple activations and stakeholders
- interested in how activity performs, not just how it looks
- #J-18808-Ljbffr
Trade marketing manager in Thatcham employer: TalentForte Recruitment Solutions
At TalentForte Recruitment Solutions, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Brand Manager in Maidenhead, you will benefit from a collaborative environment that encourages innovation and creativity, alongside opportunities for professional growth and development. With a focus on consumer-led projects and cross-functional teamwork, you'll find meaningful and rewarding employment that makes a real impact in the fragrance industry.
Contact Details:
TalentForte Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Trade marketing manager in Thatcham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TalentForte Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TalentForte Recruitment Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TalentForte Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TalentForte Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade marketing manager in Thatcham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TalentForte Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TalentForte Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about TalentForte Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TalentForte Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TalentForte Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TalentForte Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
