Head of Finance | High-Growth D2C Challenger Brand

I'm delighted to be partnering with an ambitious, fast-growing D2C challenger brand that's entering an exciting phase of growth. With a strong customer proposition, impressive commercial momentum and ambitious expansion plans, the business is looking to appoint a commercially minded Head of Finance to join its leadership team.

This is an outstanding opportunity for someone who enjoys operating in a fast-paced, entrepreneurial environment where finance plays a central role in driving strategic decisions and business performance.

Reporting directly to the senior leadership team, you'll take ownership of the day-to-day finance function while acting as a trusted commercial partner across the wider business. This is a broad role that combines financial control, FP&A, commercial analysis and team leadership, giving you real influence over the future direction of the company.

• Lead the day-to-day finance function, ensuring accurate and timely financial reporting
• Own the monthly management accounts, budgeting and forecasting processes
• Deliver meaningful KPI reporting, commercial insights and performance analysis
• Partner with senior stakeholders across the business to support strategic decision-making
• Lead the FP&A function, helping to shape future growth plans
• Monitor cash flow, profitability and working capital
• Drive continuous improvements across finance systems, reporting and internal controls
• Lead, mentor and develop the finance team
• Support business planning, investment decisions and commercial initiatives

We're looking for a commercially focused finance professional who enjoys adding value beyond the numbers. You’ll ideally have:

• ACA, ACCA or CIMA qualification
• Previous experience in a Head of Finance, Financial Controller or Senior Finance Manager role
• Strong experience within a D2C, eCommerce or consumer challenger brand
• Excellent FP&A, business partnering and commercial finance experience
• A proven ability to analyse KPIs and translate data into actionable insights
• Experience leading or developing finance teams
• A proactive, hands‑on approach with the ability to thrive in a scaling business

Competitive salary of £80,000–£90,000. Performance‑related bonus. Hybrid working in Central London. The opportunity to join a high‑growth challenger brand at a pivotal stage of its journey. Significant exposure to senior leadership and strategic decision‑making. A collaborative, entrepreneurial culture where your ideas will have real impact. Excellent long‑term progression as the business continues to grow.

This is far more than a traditional Head of Finance role. You'll join a business that's scaling rapidly, where finance is viewed as a genuine commercial partner and plays a critical role in shaping future growth. If you're looking for a position where you can combine operational finance, strategic planning and commercial leadership while making a tangible impact, this is an opportunity not to be missed.