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- Tasks: Drive demand generation strategies and manage multi-channel campaigns to boost growth.
- Company: Rapidly growing SaaS business in the exciting cybersecurity space.
- Benefits: Competitive salary, 20% bonus, remote-first setup, and travel to London as needed.
- Why this job: Be part of a dynamic team making a real impact in the cybersecurity industry.
- Qualifications: Experience in B2B SaaS demand generation and familiarity with marketing tools.
- Other info: Great opportunity for proactive, creative individuals who thrive on strategy and execution.
The predicted salary is between 40000 - 45000 £ per year.
We’re excited to be partnering with a rapidly growing SaaS business in the cybersecurity space that has recently experienced significant commercial momentum. They’re now looking to hire a Demand Generation Manager to help scale growth and build a measurable, predictable pipeline.
Reporting into the Head of Marketing, this is a hands-on, data-driven role where you’ll help run the end-to-end demand engine from awareness and lead generation through to pipeline contribution. You’ll work closely with Sales, Product, and Content to design campaigns that educate the market and turn interest into qualified opportunities. This is a great role for someone proactive, creative, and results-oriented, who enjoys both strategy and execution.
As Demand Generation Manager you will:
- Own and help execute the demand generation strategy across the full funnel (TOFU, MOFU, BOFU)
- Manage channels including email, LinkedIn, Google Ads, website, live chat, nurture sequences, outbound, and ABM
- Plan and run virtual and in-person events such as webinars, roundtables, and tradeshows
- Work with Content and Product to translate the company’s value proposition into campaigns for technical and executive audiences
- Track and optimise campaigns to hit MQL and pipeline targets, using data to improve performance
- Collaborate closely with Sales on lead handoff, feedback loops, and ABM initiatives
We want to hear from you if:
- You have experience running demand generation campaigns in B2B SaaS
- You’ve worked with marketing tools like HubSpot, LinkedIn Ads, Google Ads, email automation, or website optimisation
- You’re data-driven, analytical, and enjoy testing and optimising campaigns
- You’re organised and comfortable managing multiple projects at once
- You have good communication skills and can explain complex ideas clearly
What do they offer?
- Salary of £40,000 - £45,000 + 20% bonus
- Remote-first set up with the option to go into their London office. You need to be able to travel to London as and when required for your role.
Marketing Manager (Demand Generation / Hybrid) employer: TalentCo
Contact Detail:
TalentCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Demand Generation / Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Demand Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data-driven strategies. Be ready to discuss how you've used analytics to optimise campaigns and hit targets. We want to see your results-oriented mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager (Demand Generation / Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience with demand generation campaigns, especially in B2B SaaS, and showcase any relevant tools you've used like HubSpot or Google Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on, data-driven role. Share specific examples of how you've successfully executed campaigns and contributed to pipeline growth.
Show Off Your Data Skills: Since this role is all about being data-driven, don’t forget to mention your analytical skills. Talk about how you've tracked and optimised campaigns in the past, and how you’ve used data to improve performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at TalentCo
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation strategies, especially in the B2B SaaS space. Be ready to discuss specific campaigns you've run, the tools you've used like HubSpot or Google Ads, and how you've measured success. This will show that you're not just familiar with the concepts but have practical experience.
✨Showcase Your Data-Driven Mindset
Since this role is heavily data-driven, prepare to talk about how you've used analytics to optimise campaigns in the past. Bring examples of how you've tracked MQLs and pipeline contributions, and be ready to discuss any A/B testing you've done. This will demonstrate your analytical skills and your ability to improve performance.
✨Be Ready to Collaborate
Collaboration is key in this role, so think of examples where you've worked closely with sales, content, or product teams. Highlight how you’ve managed feedback loops and ABM initiatives. This will show that you can work well in a team and understand the importance of cross-departmental communication.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think about challenges you've faced in previous roles and how you overcame them, particularly in campaign execution or lead generation. This will help you demonstrate your proactive and results-oriented approach.
