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- Tasks: Drive demand generation strategies and manage campaigns across various channels.
- Company: Rapidly growing SaaS business in the exciting cybersecurity space.
- Benefits: Competitive salary, 20% bonus, and remote-first work setup.
- Why this job: Be part of a dynamic team making a real impact in the cybersecurity industry.
- Qualifications: Experience in B2B SaaS demand generation and proficiency with marketing tools.
- Other info: Opportunity to collaborate with Sales and Product teams for innovative campaigns.
The predicted salary is between 40000 - 45000 £ per year.
We’re excited to be partnering with a rapidly growing SaaS business in the cybersecurity space that has recently experienced significant commercial momentum. They’re now looking to hire a Demand Generation Manager to help scale growth and build a measurable, predictable pipeline.
Reporting into the Head of Marketing, this is a hands-on, data-driven role where you’ll help run the end-to-end demand engine from awareness and lead generation through to pipeline contribution. You’ll work closely with Sales, Product, and Content to design campaigns that educate the market and turn interest into qualified opportunities. This is a great role for someone proactive, creative, and results-oriented, who enjoys both strategy and execution.
As Demand Generation Manager you will:
- Own and help execute the demand generation strategy across the full funnel (TOFU, MOFU, BOFU)
- Manage channels including email, LinkedIn, Google Ads, website, live chat, nurture sequences, outbound, and ABM
- Plan and run virtual and in-person events such as webinars, roundtables, and tradeshows
- Work with Content and Product to translate the company’s value proposition into campaigns for technical and executive audiences
- Track and optimise campaigns to hit MQL and pipeline targets, using data to improve performance
- Collaborate closely with Sales on lead handoff, feedback loops, and ABM initiatives
We want to hear from you if:
- You have experience running demand generation campaigns in B2B SaaS
- You’ve worked with marketing tools like HubSpot, LinkedIn Ads, Google Ads, email automation, or website optimisation
- You’re data-driven, analytical, and enjoy testing and optimising campaigns
- You’re organised and comfortable managing multiple projects at once
- You have good communication skills and can explain complex ideas clearly
What do they offer?
- Salary of £40,000 - £45,000 + 20% bonus
- Remote-first set up with the option to go into their London office. You need to be able to travel to London as and when required for your role.
Demand Generation Manager (SaaS/ Hybrid) employer: TalentCo
Contact Detail:
TalentCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (SaaS/ Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Demand Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data-driven strategies. Be ready to discuss how you've used analytics to optimise campaigns and hit targets. We want to see your results-oriented mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Demand Generation Manager (SaaS/ Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience with B2B SaaS and any relevant marketing tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creativity and results-oriented mindset. Tell us why you're excited about this role and how you can contribute to our demand generation strategy.
Showcase Your Data Skills: Since this role is data-driven, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing numbers that demonstrate your impact on MQL and pipeline targets!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TalentCo
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation strategies, especially in the B2B SaaS space. Be ready to discuss specific campaigns you've run, the tools you've used like HubSpot or Google Ads, and how you've measured success. This will show that you're not just familiar with the concepts but have practical experience.
✨Showcase Your Data-Driven Mindset
Since this role is heavily data-driven, prepare to talk about how you've used analytics to optimise campaigns. Bring examples of how you've tracked MQLs and pipeline contributions, and be ready to discuss any A/B testing you've conducted. This will demonstrate your analytical skills and your ability to improve performance based on data.
✨Prepare for Collaboration Questions
You'll be working closely with Sales, Product, and Content teams, so think about times when you've collaborated effectively. Prepare examples that highlight your communication skills and how you've managed feedback loops. This will help illustrate your ability to work cross-functionally and ensure everyone is aligned.
✨Be Ready to Discuss Creative Campaign Ideas
This role requires a proactive and creative approach, so come prepared with some innovative campaign ideas that could fit their value proposition. Think about how you would educate the market and turn interest into qualified opportunities. This will show your enthusiasm and strategic thinking, making you stand out as a candidate.
