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- Tasks: Analyse data to optimise digital strategies and improve website performance.
- Company: Join a leading global tech company with a focus on innovation.
- Benefits: Enjoy flexible working with 1-2 days in the office and great corporate perks.
- Why this job: Be part of a dynamic team that drives measurable growth and enhances user experiences.
- Qualifications: Strong background in digital marketing analytics; experience in fast-paced environments preferred.
- Other info: Opportunity to collaborate with cross-functional teams and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
An established global tech company is looking for a Digital Marketing Analyst to join its high-performing digital performance team. This is a fantastic opportunity for a data-driven digital analyst who thrives on using insights to shape strategy, optimise online journeys, and drive measurable growth.
Working across key digital channels and in close collaboration with cross-functional stakeholders, you’ll play a pivotal role in improving website performance, enhancing customer acquisition strategies, and refining the overall digital funnel.
- Digital Funnel Optimisation
- Coordinate website activities (pricing, merchandising, campaigns, product launches).
- Data Analysis & Reporting
- Analyse performance data to surface trends, identify growth opportunities, and close performance gaps.
- Create and maintain regular reports that provide actionable insights across key digital metrics.
- Translate complex data into strategic recommendations for digital marketing improvements.
- User Journey & Website Experience
- Use data and user behaviour insights to improve site layout, navigation, and content paths.
- Drive KPIs related to website engagement and conversion.
- Lead regular performance reviews and insight sessions.
- Stay ahead of industry trends and competitor activity to inform digital strategy.
Strong background in digital marketing analytics or performance marketing. Experience working in a fast-paced, data-led environment (ideally in tech, software, or B2B sectors). Comfortable using web analytics tools.
Web Analyst / Digital Analyst employer: Talent
Contact Detail:
Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst / Digital Analyst
✨Tip Number 1
Familiarise yourself with the latest web analytics tools and platforms. Being well-versed in tools like Google Analytics, Adobe Analytics, or similar will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your ability to translate data into actionable insights. Prepare examples from your past experiences where your analysis led to significant improvements in digital marketing strategies or website performance.
✨Tip Number 3
Network with professionals in the digital marketing field. Attend industry events or webinars to connect with others who can provide insights about the role and potentially refer you to opportunities within their organisations.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and analytics. Follow relevant blogs, podcasts, and thought leaders to ensure you can discuss current industry developments during interviews, showcasing your passion and knowledge.
We think you need these skills to ace Web Analyst / Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics and performance marketing. Use specific examples that demonstrate your ability to analyse data and drive growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making. Mention how your skills align with the responsibilities outlined in the job description, particularly in optimising user journeys and improving website performance.
Showcase Your Analytical Skills: Provide examples of past projects where you successfully analysed performance data and made strategic recommendations. Highlight any tools or methodologies you used to derive insights and improve digital strategies.
Research the Company: Familiarise yourself with the company's digital presence and recent initiatives. This will help you tailor your application and demonstrate your understanding of their goals and challenges in the digital landscape.
How to prepare for a job interview at Talent
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse performance data and how your insights led to measurable improvements.
✨Understand the Digital Funnel
Familiarise yourself with the concept of the digital funnel and be ready to explain how you would optimise each stage. Discuss your experience in coordinating website activities and how you've previously improved customer acquisition strategies.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to website performance or user journey optimisation. Practice articulating your thought process and the steps you would take to address these challenges.
✨Stay Updated on Industry Trends
Research current trends in digital marketing and analytics, especially within the tech sector. Being able to discuss recent developments or competitor strategies will demonstrate your passion for the field and your proactive approach to staying informed.
