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For Companies At a Glance
- Tasks: Join a dynamic team to optimise digital strategies and enhance user experiences.
- Company: Be part of a leading global tech company driving innovation in digital marketing.
- Benefits: Enjoy flexible working with 1-2 days in the office and competitive pay.
- Why this job: Make a real impact by using data to shape strategies and drive growth.
- Qualifications: Strong background in digital marketing analytics and experience with web analytics tools required.
- Other info: This is a 6-month engagement with opportunities for professional growth.
The predicted salary is between 72000 - 108000 £ per year.
An established global tech company is looking for a Digital Marketing Analyst to join its high-performing digital performance team. This is a fantastic opportunity for a data-driven digital analyst who thrives on using insights to shape strategy, optimise online journeys, and drive measurable growth.
Working across key digital channels and in close collaboration with cross-functional stakeholders, you’ll play a pivotal role in improving website performance, enhancing customer acquisition strategies, and refining the overall digital funnel.
Key Responsibilities- Digital Funnel Optimisation
- Execute targeted marketing and trading initiatives to support acquisition and engagement goals.
- Coordinate website activities (pricing, merchandising, campaigns, product launches).
- Collaborate with channel owners across SEO, Paid Media, and Affiliate to align efforts.
- Continuously improve user journeys to enhance conversion and overall experience.
- Analyse performance data to surface trends, identify growth opportunities, and close performance gaps.
- Create and maintain regular reports that provide actionable insights across key digital metrics.
- Translate complex data into strategic recommendations for digital marketing improvements.
- Conduct site audits and support experimentation initiatives to test and implement enhancements.
- Use data and user behaviour insights to improve site layout, navigation, and content paths.
- Drive KPIs related to website engagement and conversion.
- Present insights and strategic recommendations to stakeholders across the business.
- Lead regular performance reviews and insight sessions.
- Stay ahead of industry trends and competitor activity to inform digital strategy.
- Strong background in digital marketing analytics or performance marketing.
- Experience working in a fast-paced, data-led environment (ideally in tech, software, or B2B sectors).
- Comfortable using web analytics tools (e.g., GA4, Adobe Analytics, Looker Studio).
- Exceptional analytical skills and the ability to turn insight into action.
- A collaborative mindset and confidence communicating with senior stakeholders.
Interested? Apply directly!
Digital Analyst employer: Talent
Contact Detail:
Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarise yourself with the latest digital marketing analytics tools like GA4 and Adobe Analytics. Being well-versed in these platforms will not only boost your confidence during discussions but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your ability to analyse data by preparing a few case studies or examples of how you've previously identified trends and implemented changes that led to measurable growth. This will help you stand out as a candidate who can translate insights into actionable strategies.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who work in tech or B2B sectors. Engaging with industry peers can provide valuable insights and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and analytics. Being knowledgeable about current industry developments will not only prepare you for interviews but also show potential employers that you're proactive and passionate about your field.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics and performance marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the Digital Analyst role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision making. Mention specific examples of how you've used insights to optimise online journeys or improve website performance in previous roles.
Showcase Analytical Skills: In your application, emphasise your experience with web analytics tools like GA4 or Adobe Analytics. Provide examples of how you've analysed performance data to identify growth opportunities and drive measurable results.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, include examples of how you've worked with different teams or stakeholders in the past. This will demonstrate your ability to communicate effectively and present insights to senior stakeholders.
How to prepare for a job interview at Talent
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive marketing decisions. Highlight your experience with tools like GA4 or Adobe Analytics, and be ready to explain how you translated complex data into actionable insights.
✨Understand the Digital Funnel
Familiarise yourself with the concept of the digital funnel and be ready to discuss strategies for optimisation. Think about how you can improve user journeys and conversion rates, and come prepared with ideas that align with the company's goals.
✨Demonstrate Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to share examples of successful collaborations. Discuss how you've worked with SEO, Paid Media, or Affiliate teams in the past to achieve common objectives.
✨Stay Updated on Industry Trends
Research current trends in digital marketing and analytics before your interview. Being knowledgeable about the latest developments will show your passion for the field and your commitment to staying ahead of the curve.
