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- Tasks: Join a dynamic team to optimise digital strategies and enhance user experiences.
- Company: Be part of a leading global tech company driving digital innovation.
- Benefits: Enjoy flexible working with 1-2 days in the office and competitive pay.
- Why this job: Make an impact by using data to shape strategies and drive growth.
- Qualifications: Strong background in digital marketing analytics and web analytics tools required.
- Other info: Engagement lasts for 6 months, perfect for gaining valuable experience.
An established global tech company is looking for a Digital Marketing Analyst to join its high-performing digital performance team. This is a fantastic opportunity for a data-driven digital analyst who thrives on using insights to shape strategy, optimise online journeys, and drive measurable growth.
Working across key digital channels and in close collaboration with cross-functional stakeholders, you’ll play a pivotal role in improving website performance, enhancing customer acquisition strategies, and refining the overall digital funnel.
Key Responsibilities- Digital Funnel Optimisation
- Execute targeted marketing and trading initiatives to support acquisition and engagement goals.
- Coordinate website activities (pricing, merchandising, campaigns, product launches).
- Collaborate with channel owners across SEO, Paid Media, and Affiliate to align efforts.
- Continuously improve user journeys to enhance conversion and overall experience.
- Analyse performance data to surface trends, identify growth opportunities, and close performance gaps.
- Create and maintain regular reports that provide actionable insights across key digital metrics.
- Translate complex data into strategic recommendations for digital marketing improvements.
- Conduct site audits and support experimentation initiatives to test and implement enhancements.
- Use data and user behaviour insights to improve site layout, navigation, and content paths.
- Drive KPIs related to website engagement and conversion.
- Present insights and strategic recommendations to stakeholders across the business.
- Lead regular performance reviews and insight sessions.
- Stay ahead of industry trends and competitor activity to inform digital strategy.
- Strong background in digital marketing analytics or performance marketing.
- Experience working in a fast-paced, data-led environment (ideally in tech, software, or B2B sectors).
- Comfortable using web analytics tools (e.g., GA4, Adobe Analytics, Looker Studio).
- Exceptional analytical skills and the ability to turn insight into action.
- A collaborative mindset and confidence communicating with senior stakeholders.
Interested? Apply directly!
Digital Analyst employer: Talent
Contact Detail:
Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarise yourself with the latest web analytics tools like GA4 and Adobe Analytics. Being able to demonstrate your proficiency in these tools during discussions can set you apart from other candidates.
✨Tip Number 2
Stay updated on industry trends and competitor activities. Showing that you have a keen understanding of the digital landscape will impress stakeholders and highlight your proactive approach.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing strategies in previous roles. This will showcase your analytical skills and ability to turn insights into actionable recommendations.
✨Tip Number 4
Practice presenting your findings and recommendations clearly and confidently. Strong communication skills are essential for collaborating with cross-functional teams and engaging senior stakeholders.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics and performance marketing. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision making. Mention specific examples of how you've used insights to improve digital strategies or user journeys in previous roles.
Showcase Analytical Skills: In your application, emphasise your experience with web analytics tools like GA4 or Adobe Analytics. Provide examples of how you've analysed data to identify trends and drive measurable growth.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, include examples of how you've worked with different teams or stakeholders to achieve common goals. This will demonstrate your ability to communicate effectively and work in a team.
How to prepare for a job interview at Talent
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive marketing decisions. Highlight your experience with tools like GA4 or Adobe Analytics, and be ready to explain how you translated complex data into actionable insights.
✨Demonstrate Your Understanding of Digital Funnels
Familiarise yourself with the concept of digital funnel optimisation. Be ready to discuss strategies you've implemented in the past to enhance user journeys and improve conversion rates, as this is a key responsibility for the role.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Be ready to share how you presented insights and recommendations to stakeholders, showcasing your communication skills.
✨Stay Updated on Industry Trends
Research current trends in digital marketing and analytics. Being knowledgeable about the latest developments will not only impress your interviewers but also demonstrate your passion for the field and your proactive approach to staying informed.
