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- Tasks: Lead digital marketing initiatives and optimise campaigns for a global biotech company.
- Company: Vertex Pharmaceuticals is a pioneering biotech firm focused on transformative medicines for serious diseases.
- Benefits: Enjoy a hybrid work model, collaborative culture, and the chance to make a real impact.
- Why this job: Join a dynamic team driving innovative digital strategies in a fast-paced environment.
- Qualifications: Bachelor’s degree in marketing or related field; experience in pharma marketing or consultancy required.
- Other info: This is a 6-month contract role with opportunities for growth and learning.
The predicted salary is between 42000 - 60000 £ per year.
Company Name: Vertex Pharmaceuticals
Type of Role : Contract position, Inside IR35
Contract length: 6 months
Location: Hybrid (3 days on site in Paddington)
Department: Marketing
Looking for opportunities with purpose, impact and possibilities? Our client, Vertex, is a global biotechnology company that invests in scientific innovation. As they grow their pipeline at pace, they are strengthening their reputation for creating transformative medicines for people with serious diseases.
General Summary:
The Digital Customer Engagement Manager will primarily contribute to the development and implementation of a multi-channel marketing strategy for all brands associated within a therapeutic area in the target market.
The incumbent will contribute to key digital activities that allow the company to communicate the brand and portfolio messages to target audience in a customised way.
The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that the company communicates more effectively via various channels and meets business objectives.
Key Duties and Responsibilities:
- Lead digital initiatives within target market, working closely with the Sales, Marketing and other operational teams.
- Support commercial leads in optimising campaigns with digital components.
- Build understanding of customer preferences and drive suggestions for adapting campaign elements.
- Be the first point of contact to provide support with digital channel-related queries.
- Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos).
- Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, international digital marketers, IT teams, as well as creative and digital production agencies.
- Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics.
- Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimisation of user experience.
- Oversee budget and digital agency execution of digital tactics
Knowledge and Skills:
- Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible.
- Excellent communication and presentation skills with proven ability to explain complex information to others.
- Proven ability to meet deadlines on multiple projects.
- Proven ability to work with external business partners and vendors.
- Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies.
- Demonstrated ability to work independently and manage complex projects that require collaboration across functional and geographic areas.
- Ability to work in a fast-paced, evolving environment; focus on multi-tasking and self-prioritized workload.
- Integrity and diversity mindset
Education and Experience:
- Bachelor’s degree in marketing, business, scientific area or related experience required.
- Requires experience in commercial pharma role (Marketing, Sales, Digital) and or pharma consultancy or the equivalent combination of education and experience.
- Strong digital execution experience in multichannel and/or omnichannel marketing
Vertex is partnering with Talent Works to manage their international temporary job openings.
If you are successful in your application, you will be employed by Talent Works to work on a temporary assignment at Vertex. #J-18808-Ljbffr
Digital Customer Engagement Manager, 6 month contract employer: Talent Works
Contact Detail:
Talent Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Customer Engagement Manager, 6 month contract
✨Tip Number 1
Familiarise yourself with Vertex Pharmaceuticals and their product portfolio. Understanding their therapeutic areas and recent innovations will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network with current or former employees of Vertex, especially those in marketing or digital roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your application process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing within the pharmaceutical industry. Being able to discuss current strategies and tools will showcase your expertise and readiness for the role.
✨Tip Number 4
Prepare specific examples of how you've successfully managed digital campaigns in the past. Highlighting your hands-on experience and ability to collaborate across teams will resonate well with the hiring managers.
We think you need these skills to ace Digital Customer Engagement Manager, 6 month contract
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Digital Customer Engagement Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Targeted CV: Ensure your CV is tailored specifically for this role. Emphasise your experience in digital marketing, project management, and any relevant pharmaceutical industry knowledge. Use keywords from the job description to make your CV stand out.
Write a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your strategic thinking and ability to manage complex projects, as well as your experience in multi-channel marketing. Make sure to connect your skills to the specific duties mentioned in the job description.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for the role.
How to prepare for a job interview at Talent Works
✨Understand the Company and Its Values
Before your interview, take some time to research Vertex Pharmaceuticals. Understand their mission, values, and recent developments in their pipeline. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with digital marketing strategies, particularly in a multi-channel context. Highlight specific campaigns you've worked on, the results achieved, and how you adapted to customer preferences. This will show that you have the hands-on experience they are looking for.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or describe how you would handle specific situations related to digital engagement. Practise articulating your thought process and decision-making skills, as this role requires strategic thinking and the ability to work independently.
✨Demonstrate Strong Communication Skills
Since the role involves collaborating with various teams and stakeholders, be ready to showcase your communication abilities. Provide examples of how you've effectively communicated complex information in the past, and how you build rapport with colleagues and external partners.
