At a Glance
- Tasks: Lead digital marketing strategies to attract new members and optimise conversion rates.
- Company: Join Talent Systems, a top tech provider in the entertainment industry.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and creativity.
- Why this job: Make an impact in a dynamic environment while shaping the future of digital marketing.
- Qualifications: Experience in digital marketing, analytics, and project management required.
The predicted salary is between 60750 - 74250 £ per year.
- Description
- Company and Team Overview
Talent Systems, LLC is the leading technology solution provider for casting and auditioning in the entertainment industry.
Casting directors and agents worldwide use Talent Systems’ portfolio of products to source and manage talent across film, television, commercials, theater, and digital projects, powering an unparalleled, global casting software ecosystem.
We are headquartered in Los Angeles and operate in the US, Canada, the UK, Australia, and India.
Our portfolio brands include Casting Networks, Spotlight, Cast It Systems, Cast It Talent, Casting Frontier, Staff Me Up, Tagmin, and Cast It Reach.
Job Purpose
We are in search of a Digital Marketing Manager who is adept at spearheading member acquisition
strategies for our organisation.
The candidate must possess profound expertise in analytics and
performance marketing, coupled with robust project management skills, and a keenness for detailed
reporting and analysis.
As an essential part of our team, you will have direct accountability for enhancing customer conversion
rates, optimising revenue, and increasing the lifetime value (LTV) of our members across our Saa S
platforms.
Your remit will include maximising the efficacy of our paid media campaigns and refining our
website's landing pages to effectively convert visitors into new members.
Working individually and with external partners you will be tasked with designing, building and maintaining pages and posts on our Word Press websites to support our digital marketing endeavours across the Talent Systems Europe companies; primarily Spotlight but also Tagmin and Fast Cast.
Your technical prowess and strategic insight will be vital in driving the growth of our member bases and advancing their market position.
Requirements
- Lead and execute digital marketing strategies focused on acquiring new members, with a strong grasp of performance marketing channels and tactics.
- Manage and optimise paid media campaigns across platforms such as Google Ads, Facebook, Linked In, and others to drive high-quality traffic, and ultimately leads and conversions.
- Oversee the creation, testing, and optimisation of landing pages to improve conversion rates and encourage new member sign-ups.
- Design, create and maintain website content, ensuring alignment with SEO, GEO and AEO best practices and promotional campaigns.
- Regularly analyse website performance and user behaviour using Google Analytics to inform marketing decisions and website enhancements.
- Implement and manage tracking tags and pixels through Google Tag Manager to accurately measure campaign performance and user interactions.
- Use Looker Data Studio (or similar analytics platforms) to create custom reports and dashboards that provide actionable insights to stakeholders.
- Collaborate with internal and external content creators to develop engaging, on-brand content that supports acquisition efforts and enhances user experience.
- Conduct A/B testing and other conversion rate optimisation (CRO) techniques to continually refine digital marketing initiatives.
- Stay up-to-date with digital marketing trends, tools, and technologies, applying new ideas to keep our acquisition strategies ahead of the curve.
- Own and manage the digital marketing budget effectively, ensuring optimal allocation for maximum ROI.
- Coordinate with internal teams and external agencies to ensure cohesive branding and messaging across all digital touchpoints.
- Working closely with the Lifecycle Marketing Manager, develop and launch a lead nurture programme to guide prospects through the conversion funnel.
- Ensure all digital marketing activities comply with industry regulations and best practices, including data protection and privacy laws.
- Monitor and report on competitor activity and market trends to identify opportunities for growth and innovation in our digital marketing strategy.
Digital Marketing Manager employer: Talent Systems
At Talent Systems, LLC, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Los Angeles. Our commitment to employee growth is evident through continuous learning opportunities and a collaborative environment where innovative ideas thrive. Join us to make a meaningful impact in the entertainment industry while enjoying the unique advantages of working with a global team dedicated to excellence in performer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talent Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talent Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talent Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talent Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talent Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talent Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talent Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talent Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talent Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talent Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
