Digital Marketing Manager

Company and Team Overview

Talent Systems, LLC is the leading technology solution provider for casting and auditioning in the entertainment industry. Casting directors and agents worldwide use Talent Systems’ portfolio of products to source and manage talent across film, television, commercials, theater, and digital projects, powering an unparalleled, global casting software ecosystem.

We are headquartered in Los Angeles and operate in the US, Canada, the UK, Australia, and India. Our portfolio brands include Casting Networks, Spotlight, Cast It Systems, Cast It Talent, Casting Frontier, Staff Me Up, Tagmin, and Cast It Reach.

Job Purpose

We are in search of a Digital Marketing Manager who is adept at spearheading member acquisition
strategies for our organisation. The candidate must possess profound expertise in analytics and
performance marketing, coupled with robust project management skills, and a keenness for detailed
reporting and analysis.

As an essential part of our team, you will have direct accountability for enhancing customer conversion
rates, optimising revenue, and increasing the lifetime value (LTV) of our members across our SaaS
platforms. Your remit will include maximising the efficacy of our paid media campaigns and refining our
website's landing pages to effectively convert visitors into new members.

Working individually and with external partners you will be tasked with designing, building and maintaining pages and posts on our WordPress websites to support our digital marketing endeavours across the Talent Systems Europe companies; primarily Spotlight but also Tagmin and FastCast. Your technical prowess and strategic insight will be vital in driving the growth of our member bases and advancing their market position.

• Lead and execute digital marketing strategies focused on acquiring new members, with a strong grasp of performance marketing channels and tactics.
• Manage and optimise paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others to drive high-quality traffic, and ultimately leads and conversions.
• Oversee the creation, testing, and optimisation of landing pages to improve conversion rates and encourage new member sign-ups.
• Design, create and maintain website content, ensuring alignment with SEO, GEO and AEO best practices and promotional campaigns.
• Regularly analyse website performance and user behaviour using Google Analytics to inform marketing decisions and website enhancements.
• Implement and manage tracking tags and pixels through Google Tag Manager to accurately measure campaign performance and user interactions.
• Use Looker DataStudio (or similar analytics platforms) to create custom reports and dashboards that provide actionable insights to stakeholders.
• Collaborate with internal and external content creators to develop engaging, on-brand content that supports acquisition efforts and enhances user experience.
• Conduct A/B testing and other conversion rate optimisation (CRO) techniques to continually refine digital marketing initiatives.
• Stay up-to-date with digital marketing trends, tools, and technologies, applying new ideas to keep our acquisition strategies ahead of the curve.
• Own and manage the digital marketing budget effectively, ensuring optimal allocation for maximum ROI.
• Coordinate with internal teams and external agencies to ensure cohesive branding and messaging across all digital touchpoints.
• Working closely with the Lifecycle Marketing Manager, develop and launch a lead nurture programme to guide prospects through the conversion funnel.
• Ensure all digital marketing activities comply with industry regulations and best practices, including data protection and privacy laws.
• Monitor and report on competitor activity and market trends to identify opportunities for growth and innovation in our digital marketing strategy.