CAMPAIGN MARKETING MANAGER in Verwood

Campaign Marketing Manager Location: Hybrid / Verwood, Dorset Hours: Monday – Friday 08:30 – 5pm Salary: Up to £45,000 (D.O.E) Contract: Permanent, Full-time We\'re working with a highly successful and expanding B2B organisation that\'s making significant waves in their sector. They\'re on the hunt for a Campaign Marketing Manager to join their dynamic team, a role where you\'ll directly contribute to their ambitious growth plans. This is a fantastic opportunity for a hands-on marketing professional who thrives on seeing their campaigns drive commercial results. Our client is known for fostering a supportive and innovative environment where continuous improvement is key, and a positive atmosphere is paramount to their success. You\'ll be joining a business that values collaboration, embraces new challenges, and provides a platform for genuine career development. As the Campaign Marketing Manager, you\'ll be instrumental in developing and executing integrated marketing campaigns across social media, email, and direct mail. This isn\'t just a management role; it\'s about being actively involved in the delivery – from concept to conversion. You\'ll take ownership of campaign planning, content creation, and asset management, with a strong emphasis on graphic design and visual storytelling to capture attention and drive leads. A working knowledge of HTML is highly desirable to support email builds and landing page optimisation, and any experience in print and production will be a definite advantage. Your primary objectives will be to build the UK Brand, drive significant Lead Generation, and directly contribute to increased Sales. What you\'ll be doing: * Campaign Strategy & Execution: Plan, execute, and optimise multi-channel marketing campaigns (social, email, direct mail) with a clear focus on driving engagement, generating high-quality leads, and increasing revenue. You\'ll own the campaign calendar, ensuring timely and coordinated delivery across all channels, and collaborate closely with internal teams to craft compelling messaging and creative assets tailored for a B2B audience. * Creative & Design: Take the lead on creating impactful campaign visuals and assets, including social graphics, email banners, and direct mail collateral. Your strong graphic design skills will ensure brand consistency and maximum visual impact. You\'ll also support print and production processes for physical marketing materials. * Social Media Management: Oversee the Social Media Executive, ensuring a consistent and engaging brand presence across LinkedIn, X (Twitter), and other relevant platforms. You\'ll guide content strategy, paid social campaigns, and community engagement. * Email & Direct Mail Marketing: Build and deploy targeted email campaigns using marketing automation tools. You\'ll use HTML to edit or troubleshoot email templates and landing pages, managing segmentation, A/B testing, and performance tracking. You\'ll also coordinate direct mail campaigns, from creative development to data targeting. * Performance & Reporting: Monitor and report on campaign KPIs, providing actionable insights and recommendations that directly inform sales strategies. Utilise analytics tools (e.g., Google Analytics) to track ROI and customer journey metrics, presenting data and recommendations to the leadership team for brand and sales optimisation. * Team Leadership: Mentor the Social Media Executive, supporting their development and performance, and foster a collaborative, creative, and results-driven team culture. What you\'ll need: * Proven experience in B2B marketing, ideally within eCommerce or digital platforms, with a clear understanding of the sales funnel. * A strong track record of delivering integrated campaigns across social, email, and direct mail that have achieved measurable commercial results. * Hands-on experience with campaign execution, including strong graphic design skills and asset creation. * Familiarity with HTML for email and web content. * Experience with marketing automation and CRM platforms. * Excellent project management and stakeholder communication skills, with the ability to influence and collaborate effectively. * An analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable decisions that impact the bottom line. * Experience managing or mentoring junior team members is highly desirable. * Some experience in print and production processes would be beneficial. * Familiarity with UK data protection and GDPR compliance in marketing. * A creative flair with a strong eye for detail and brand consistency. Here’s just some of the benefits our client offers: * 26 day holiday + public & bank holidays earn additional days through no sickness and length of service. * Holiday purchase scheme * Free Will writing service * Salary sacrifice electric car scheme * Regular lunches on the company * Regular team building activities * Enhanced Maternity & Paternity * Regular training and education to support positive mental health Does this sound like the challenging and rewarding opportunity you\'ve been looking for? If you\'re a commercially-minded marketing professional ready to make a significant impact, we\'d love to hear from you