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- Tasks: Lead the Retail Brand Marketing plan and drive brand development across key channels.
- Company: Join a dynamic company focused on innovative retail solutions and consumer satisfaction.
- Benefits: Enjoy a full-time, permanent role with opportunities for professional growth and collaboration.
- Why this job: Be part of a creative team that values insights and drives impactful marketing strategies.
- Qualifications: Degree in Marketing or Business Economics and 2 years of brand marketing experience required.
- Other info: Fluency in English and strong interpersonal skills are essential for success.
The predicted salary is between 36000 - 60000 £ per year.
Deliver Retail Brand Marketing plan by identifying end user needs and translating these into strategic and operational plans for PPG, brand, consumers/professionals and retailers.
Drive development of Retail Brands in key distribution channels through NPD, brand development and marketing communications.
Representative Activities:- Develop and manage the realization of the (annual) strategic and operational business and marketing plan for the brand including communication, innovation, pricing, product, promotions and distribution strategies, implementation strategies and budgets.
- Provide monthly progress reports and actions against the brand marketing plan, budget and KPIs.
- Work closely with sales and supply chain functions on forecasts, promotions, introductions, design, distribution and product specifications/changes as needed.
- Work closely with shopper marketing on brand related activities like introductions and national promotions.
- Co-operate with specialist departments to ensure the effective operation and production of new/revised products and services.
- Negotiate with other internal departments in order to agree on new product, service and market opportunities or developments within set time-scales and budgets.
- Liaise with colleagues across Region North to ensure best practice and learning are shared.
- Develop, participate in and evaluate market research and analysis, promotions and advertising associated with the brand.
- Participate in training for field and customer service personnel and customers on product introductions or enhancements, as well as new marketing/sales campaigns.
- Become the recognized company expert on market and business trends and have a clear and concise understanding of the requirements and needs of the consumers in general and in the specific retail market segments.
- Develop and drive plans to manage your ranges and reduce complexity within the business.
- Work with Shopper Marketing and Store Network team to ensure brand plans are clearly communicated and actioned.
- Brand value/awareness among consumers.
- Market share.
- # of innovations/new introductions.
- Management of costs and budget.
- Price/margin development/Return on assortment/SKU development.
- Level of education: Degree (Marketing, (Business) Economics) or equivalent.
- Level of experience: minimum of 2 years brand marketing management experience.
- Business fluency in English.
- Proven success in Brand marketing.
- Consumer and Customer Insight Driven.
- Project Management and Delivery.
- Drives change, results focused and makes things happen.
- Entrepreneurial & creative.
- Strong interpersonal and communication skills.
- Financial and analytical skills.
- Team player.
- Commercially astute.
Retail Brand Manager employer: Talent Solutions Staffing UK
Contact Detail:
Talent Solutions Staffing UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Brand Manager
✨Tip Number 1
Network with professionals in the retail marketing sector. Attend industry events, webinars, or local meetups to connect with people who can provide insights into the role and potentially refer you to opportunities at StudySmarter.
✨Tip Number 2
Stay updated on the latest trends in retail brand management. Follow relevant blogs, podcasts, and social media channels to understand what’s currently working in the industry, which will help you speak confidently about your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in brand marketing. Think about how you’ve driven results, managed budgets, or launched new products, as these experiences will be crucial in demonstrating your fit for the role.
✨Tip Number 4
Familiarise yourself with StudySmarter's brand values and marketing strategies. Understanding our approach will allow you to tailor your discussions and show how your experience aligns with our goals when you apply through our website.
We think you need these skills to ace Retail Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing management. Focus on your achievements in previous roles, especially those that demonstrate your ability to drive brand value and awareness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for retail brand management. Discuss how your skills align with the job requirements, particularly your experience in developing strategic marketing plans and managing budgets.
Showcase Relevant Experience: When detailing your work history, emphasise any specific projects where you successfully managed product introductions or marketing campaigns. Use metrics to illustrate your impact, such as market share growth or successful promotions.
Highlight Soft Skills: Given the importance of interpersonal and communication skills in this role, make sure to mention instances where you've effectively collaborated with teams or negotiated with internal departments to achieve brand goals.
How to prepare for a job interview at Talent Solutions Staffing UK
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research the brand you'll be managing. Understand its history, target audience, and current market position. This knowledge will help you demonstrate your passion and suitability for the role.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and implement a marketing plan. Think about specific strategies you've used in the past and how they could apply to this role. Highlight your ability to translate consumer needs into actionable plans.
✨Demonstrate Your Collaborative Skills
Since the role involves working closely with various departments, be ready to share examples of successful collaborations. Discuss how you’ve negotiated with teams in the past to achieve common goals, showcasing your interpersonal skills.
✨Prepare for Market Analysis Questions
Expect questions about market trends and consumer insights. Brush up on recent developments in the retail sector and be ready to discuss how these could impact the brand. Showing that you are informed will set you apart from other candidates.
