Head of Brand Marketing [Social Media - Fitness] in Manchester

[This position requires relocation to Dubai]

Role Overview

We are seeking a Head of Brand Marketing to define and lead the brand vision for a fast-growing, global performance and lifestyle apparel brand. This role owns how the brand is positioned, experienced, and culturally relevant across international markets.

You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions.

Key Responsibilities

Brand Strategy & Expansion

• Own and evolve global brand positioning with room for local cultural relevance.
• Build long-term brand equity and ensure a premium, aspirational perception.
• Define brand voice, identity, and creative standards across markets.

Campaigns & Creative Direction

• Lead integrated brand campaigns that drive awareness, affinity, and loyalty.
• Set the creative bar and storytelling direction across all brand initiatives.
• Translate cultural insight and business goals into high-impact creative briefs.

Social & Content

• Build content systems that drive engagement, relevance, and organic growth.
• Use data and insight to refine storytelling and formats continuously.

Community, Events & Partnerships

• Build a strong brand community that feels like a movement.
• Lead events, experiences, and cultural activations.
• Own influencer and partnership strategy across key markets.

Brand Investment & Measurement

• Own brand marketing budgets and optimize long-term impact.
• Track brand health, campaign effectiveness, and cultural relevance.

About You

• 10-15 years of experience in brand marketing or brand leadership roles.
• Background in fashion, fitness performance, lifestyle, or culture-led consumer brands.
• Experience leading teams of 10-20.
• Deep cultural and social media fluency (Instagram, TikTok, YouTube).
• Strong creative judgment, taste, and ownership mentality.
• Community-first mindset with a focus on loyalty and emotional connection