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- Tasks: Lead brand strategy and campaigns for a global fitness apparel brand.
- Company: Fast-growing performance and lifestyle apparel brand based in Dubai.
- Benefits: Competitive salary, relocation support, and opportunities for creative expression.
- Why this job: Shape a brand that connects emotionally with communities worldwide.
- Qualifications: 10-15 years in brand marketing, preferably in fashion or fitness.
- Other info: Join a dynamic team and make a significant impact on global brand presence.
The predicted salary is between 72000 - 108000 £ per year.
We are seeking a Head of Brand Marketing to define and lead the brand vision for a fast-growing, global performance and lifestyle apparel brand. This role owns how the brand is positioned, experienced, and culturally relevant across international markets. You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions.
Key Responsibilities
- Brand Strategy & Expansion: Own and evolve global brand positioning with room for local cultural relevance. Build long-term brand equity and ensure a premium, aspirational perception. Define brand voice, identity, and creative standards across markets.
- Campaigns & Creative Direction: Lead integrated brand campaigns that drive awareness, affinity, and loyalty. Set the creative bar and storytelling direction across all brand initiatives. Translate cultural insight and business goals into high-impact creative briefs.
- Social & Content: Build content systems that drive engagement, relevance, and organic growth. Use data and insight to refine storytelling and formats continuously.
- Community, Events & Partnerships: Build a strong brand community that feels like a movement. Lead events, experiences, and cultural activations. Own influencer and partnership strategy across key markets.
- Brand Investment & Measurement: Own brand marketing budgets and optimize long-term impact. Track brand health, campaign effectiveness, and cultural relevance.
About You
- 10-15 years of experience in brand marketing or brand leadership roles.
- Background in fashion, fitness performance, lifestyle, or culture-led consumer brands.
- Proven experience scaling brands across multiple international markets.
- Deep cultural and social media fluency (Instagram, TikTok, YouTube).
- Strong creative judgment, taste, and ownership mentality.
- Community-first mindset with a focus on loyalty and emotional connection.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: Retail Apparel and Fashion, Fashion Accessories, Manufacturing
Global Head of Brand Marketing [Fitness Apparel] in Manchester employer: Talent Seed
Contact Detail:
Talent Seed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Brand Marketing [Fitness Apparel] in Manchester
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, let your enthusiasm for fitness apparel shine through. Share your ideas on brand strategy and how you’d connect with communities—make them see why you’re the perfect fit!
✨Tip Number 3
Prepare for interviews by researching the brand’s current campaigns and community initiatives. We want you to come in with fresh ideas that align with their vision. This shows you’re not just another candidate; you’re someone who’s ready to make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand from the get-go.
We think you need these skills to ace Global Head of Brand Marketing [Fitness Apparel] in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for fitness apparel shine through! We want to see how much you care about the brand and the industry. Share your personal connection to fitness and how it influences your marketing approach.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing, especially in fashion or fitness. We’re looking for someone who can demonstrate a proven track record of scaling brands internationally, so don’t hold back on those achievements!
Be Creative: This role is all about creativity, so don’t be afraid to showcase your unique style in your application. Use engaging language and storytelling techniques to make your application stand out. Remember, we love innovative thinkers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Talent Seed
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market positioning. Understand their recent campaigns and how they resonate with different cultures. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of successful brand campaigns you've led. Highlight your creative process and how you translate cultural insights into impactful marketing strategies. Be ready to share metrics that demonstrate your success.
✨Engage with Cultural Relevance
Since this role requires a strong understanding of cultural nuances, come prepared with ideas on how to adapt the brand's messaging for various international markets. Show them you can think globally while acting locally.
✨Demonstrate Community Building Skills
Talk about your experience in building brand communities and partnerships. Share examples of events or activations you've led that fostered loyalty and engagement. This will show your community-first mindset is a perfect fit for their brand.
