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- Tasks: Lead brand vision and strategy for a global fitness apparel brand.
- Company: Fast-growing performance and lifestyle apparel brand based in Dubai.
- Benefits: Competitive salary, relocation support, and opportunities for creative expression.
- Why this job: Shape a brand that connects emotionally with communities worldwide.
- Qualifications: 10-15 years in brand marketing, especially in fashion or lifestyle sectors.
- Other info: Dynamic role with a focus on community engagement and cultural relevance.
The predicted salary is between 72000 - 108000 £ per year.
We are seeking a Head of Brand Marketing to define and lead the brand vision for a fast-growing, global performance and lifestyle apparel brand. This role owns how the brand is positioned, experienced, and culturally relevant across international markets. You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions.
Key Responsibilities
- Social & Content: Build content systems that drive engagement, relevance, and organic growth. Use data and insight to refine storytelling and formats continuously.
- Campaigns & Creative Direction: Lead integrated brand campaigns that drive awareness, affinity, and loyalty. Set the creative bar and storytelling direction across all brand initiatives. Translate cultural insight and business goals into high-impact creative briefs.
- Brand Strategy & Expansion: Own and evolve global brand positioning with room for local cultural relevance. Build long-term brand equity and ensure a premium, aspirational perception. Define brand voice, identity, and creative standards across markets.
- Community, Events & Partnerships: Build a strong brand community that feels like a movement. Lead events, experiences, and cultural activations. Own influencer and partnership strategy across key markets.
- Brand Investment & Measurement: Own brand marketing budgets and optimize long-term impact. Track brand health, campaign effectiveness, and cultural relevance.
About You
- 10-15 years of experience in brand marketing or brand leadership roles.
- Background in fashion, performance, lifestyle, or culture-led consumer brands.
- Proven experience scaling brands across multiple international markets.
- Deep cultural and social media fluency (Instagram, TikTok, YouTube).
- Strong creative judgment, taste, and ownership mentality.
- Community-first mindset with a focus on loyalty and emotional connection.
Head of Brand Marketing [Social Media - Fitness] in London employer: Talent Seed
Contact Detail:
Talent Seed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing [Social Media - Fitness] in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and brand marketing space. Attend events, join online communities, and don’t be shy to reach out on social media. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and content strategies. Use data to back up your successes and make sure it’s visually appealing. This is your chance to shine and demonstrate how you can elevate the brand!
✨Tip Number 3
Be ready for interviews! Research the company’s brand voice and recent campaigns. Prepare to discuss how you can contribute to their growth and community engagement. Tailor your answers to show you understand their market and cultural relevance.
✨Tip Number 4
Apply through our website! We want to see your application directly. Make sure to highlight your experience in the fitness domain and how you can lead brand strategy. Let’s get you one step closer to that Head of Brand Marketing role!
We think you need these skills to ace Head of Brand Marketing [Social Media - Fitness] in London
Some tips for your application 🫡
Show Your Passion for Fitness: When you're writing your application, make sure to highlight your love for fitness and how it aligns with our brand. We want to see that you’re not just experienced but genuinely excited about the fitness domain!
Tailor Your Experience: Don’t just send a generic CV! We want to see how your past experiences specifically relate to brand marketing in the fitness space. Use examples that showcase your skills in building brand communities and leading campaigns.
Be Creative in Your Approach: Since this role is all about creativity, let that shine through in your application. Whether it's your CV design or the way you write your cover letter, show us your unique style and how you can bring fresh ideas to our brand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Talent Seed
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current campaigns. Understand their social media presence and how they engage with their community. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific campaigns you've led in the past, especially those that drove engagement and loyalty. Be ready to share your thought process behind creative briefs and how you translated cultural insights into impactful marketing strategies.
✨Demonstrate Cultural Fluency
Given the role's focus on international markets, be prepared to discuss how you’ve adapted brand strategies to resonate with different cultures. Highlight your experience with platforms like Instagram, TikTok, and YouTube, and how you've leveraged them for brand growth.
✨Engage with Questions
At the end of the interview, ask insightful questions about the brand's future direction, community initiatives, or upcoming campaigns. This shows your enthusiasm for the role and helps you gauge if the company aligns with your values and vision.