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- Tasks: Lead brand vision and strategy for a global fitness apparel brand.
- Company: Fast-growing performance and lifestyle apparel brand based in Dubai.
- Benefits: Competitive salary, relocation support, and opportunities for creative expression.
- Why this job: Shape a brand that connects emotionally with communities worldwide.
- Qualifications: 10-15 years in brand marketing, preferably in fashion or lifestyle sectors.
- Other info: Dynamic role with a focus on cultural relevance and community engagement.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Head of Brand Marketing to define and lead the brand vision for a fast-growing, global performance and lifestyle apparel brand. This role owns how the brand is positioned, experienced, and culturally relevant across international markets. You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions.
Key Responsibilities
- Social & Content: Build content systems that drive engagement, relevance, and organic growth. Use data and insight to refine storytelling and formats continuously.
- Campaigns & Creative Direction: Lead integrated brand campaigns that drive awareness, affinity, and loyalty. Set the creative bar and storytelling direction across all brand initiatives. Translate cultural insight and business goals into high-impact creative briefs.
- Brand Strategy & Expansion: Own and evolve global brand positioning with room for local cultural relevance. Build long-term brand equity and ensure a premium, aspirational perception. Define brand voice, identity, and creative standards across markets.
- Community, Events & Partnerships: Build a strong brand community that feels like a movement. Lead events, experiences, and cultural activations. Own influencer and partnership strategy across key markets.
- Brand Investment & Measurement: Own brand marketing budgets and optimize long-term impact. Track brand health, campaign effectiveness, and cultural relevance.
About You
- 10-15 years of experience in brand marketing or brand leadership roles.
- Background in fashion, performance, lifestyle, or culture-led consumer brands.
- Proven experience scaling brands across multiple international markets.
- Deep cultural and social media fluency (Instagram, TikTok, YouTube).
- Strong creative judgment, taste, and ownership mentality.
- Community-first mindset with a focus on loyalty and emotional connection.
Head of Brand Marketing [Social Media - Fitness] employer: Talent Seed
Contact Detail:
Talent Seed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing [Social Media - Fitness]
✨Tip Number 1
Network like a pro! Connect with people in the fitness and brand marketing space on LinkedIn or at industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your social media skills! Create a personal brand that reflects your expertise in fitness and marketing. Share insights, trends, and your own content to demonstrate your knowledge and passion.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. Be ready to discuss how you can elevate their brand presence and connect with their community in a meaningful way.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that aligns with our vision. Make sure your application stands out by showcasing your unique approach to brand marketing.
We think you need these skills to ace Head of Brand Marketing [Social Media - Fitness]
Some tips for your application 🫡
Show Your Passion for Fitness: Make sure to highlight your love for fitness in your application. We want to see how your personal interests align with our brand's vision and values. Share any relevant experiences that showcase your commitment to the fitness lifestyle!
Tailor Your Application: Don’t just send a generic CV and cover letter! We’re looking for candidates who can demonstrate their understanding of our brand and the fitness industry. Make it personal and specific to the role—show us why you’re the perfect fit!
Be Data-Driven: Since this role involves using data to refine storytelling, include examples of how you've used insights to drive marketing strategies in the past. We love seeing numbers that back up your achievements—so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Talent Seed
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current campaigns. Understand their social media presence and how they engage with their community. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific campaigns you've led in the past, especially those that drove engagement and loyalty. Be ready to share your thought process on how you used data and cultural insights to shape your strategies. This will demonstrate your ability to lead integrated brand campaigns effectively.
✨Emphasise Cultural Relevance
Given the global nature of the role, highlight your experience in adapting brand strategies for different markets. Share examples of how you've successfully built brand equity while ensuring local cultural relevance. This will showcase your understanding of diverse consumer behaviours.
✨Engage with Questions
Prepare thoughtful questions about the brand's future direction, community initiatives, and how they measure brand health. This not only shows your enthusiasm but also gives you insight into their priorities and challenges, allowing you to position yourself as a solution.