Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global sales strategy and drive growth in wholesale and franchise channels.
- Company: Fast-growing global performance and lifestyle apparel brand.
- Benefits: Competitive salary, relocation to Dubai, and opportunities for international travel.
- Why this job: Join a dynamic team and make a significant impact on global expansion.
- Qualifications: 10+ years in senior commercial roles with proven success in retail and wholesale.
- Other info: Exciting opportunity to work with leading global retailers and scale a thriving brand.
The predicted salary is between 72000 - 108000 £ per year.
A fast-growing global performance and lifestyle apparel brand is seeking a Sales & Retail Director to lead international, wholesale-driven growth. This senior role carries full P&L ownership and plays a key part in scaling the business across Europe, the UK, and priority global markets.
The role focuses heavily on building and scaling a global wholesale and distribution network, strengthening relationships with key partners, securing new international wholesale opportunities, negotiating commercial agreements, and ensuring disciplined execution across assortment, pricing, and brand representation. Alongside wholesale, the role owns overall commercial performance across retail and franchise channels and leads the global go-to-market strategy in close collaboration with regional and HQ teams.
Key Responsibilities:
- Own global P&L across Retail, Wholesale, and Franchise
- Lead global go-to-market strategy across all physical and partner-led channels
- Set and deliver commercial targets, budgets, and long-term growth plans
- Lead retail performance, store expansion strategy, and unit economics
- Build and manage wholesale and franchise partner relationships
- Lead market entry strategy and international expansion
- Build forecasting, performance tracking, and operating cadence
- Lead, develop, and scale high-performing commercial teams
About You:
- 10+ years in senior commercial leadership roles.
- Proven experience scaling international retail, wholesale, and/or franchise models
- Senior-level relationships with leading global retailers (JD Sports, Intersport, Sports Direct, Zalando, ASOS, Dick’s Sporting Goods)
- Track record of closing multi-million-dollar wholesale and franchise deals.
- Strong P&L ownership and commercial decision-making experience
- Background in high-growth consumer or DTC brands preferred
- Comfortable operating at both strategic and hands-on levels
- Entrepreneurial mindset with strong execution focus
Locations
Director of Sales [Wholesale & Franchise - Fitness Apparel] in Cheshire, Warrington employer: Talent Seed
Contact Detail:
Talent Seed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales [Wholesale & Franchise - Fitness Apparel] in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and market position. We want to see you shine and show them why you’re the perfect fit for leading their sales strategy!
✨Tip Number 3
Practice your pitch! You’ll need to articulate your vision for scaling their wholesale and franchise operations. We suggest rehearsing with a friend or in front of the mirror until you feel confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you every step of the way, so let’s get you that Director of Sales role!
We think you need these skills to ace Director of Sales [Wholesale & Franchise - Fitness Apparel] in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Director of Sales. Highlight your experience in scaling international retail and wholesale models, and don’t forget to showcase those senior-level relationships you've built with global retailers.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led commercial strategies and achieved impressive results in previous positions.
Showcase Your P&L Experience: Since this role involves full P&L ownership, make sure to emphasise your experience in managing budgets and making commercial decisions. We want to see how you've driven growth and profitability in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Talent Seed
✨Know Your Numbers
As a candidate for the Director of Sales role, you need to be well-versed in P&L management. Brush up on your financial metrics and be ready to discuss how you've driven revenue growth in previous roles. Prepare specific examples of how you've managed budgets and achieved commercial targets.
✨Showcase Your Network
This position requires strong relationships with global retailers. Be prepared to talk about your connections and how you've leveraged them to secure deals. Highlight any successful partnerships you've built and how they contributed to business growth.
✨Demonstrate Strategic Thinking
The role involves leading a global go-to-market strategy, so think about how you can showcase your strategic mindset. Prepare to discuss your approach to market entry strategies and how you've executed them in the past. Use real-life examples to illustrate your thought process.
✨Exhibit Your Entrepreneurial Spirit
With an entrepreneurial mindset being crucial for this role, share instances where you've taken initiative or led innovative projects. Discuss how you've navigated challenges and driven results in high-growth environments, showing that you're not just a strategist but also a doer.
