Director of Sales [Wholesale & Franchise - Fitness Apparel]

Director of Sales [Wholesale & Franchise - Fitness Apparel] in Bolton

Bolton Full-Time 72000 - 108000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global sales strategy and drive growth in wholesale and franchise channels.
  • Company: Fast-growing global performance and lifestyle apparel brand.
  • Benefits: Competitive salary, relocation to Dubai, and opportunities for international travel.
  • Why this job: Join a dynamic team and make a significant impact on global expansion.
  • Qualifications: 10+ years in senior commercial roles with proven success in retail and wholesale.
  • Other info: Exciting opportunity to work with leading global retailers and scale a thriving brand.

The predicted salary is between 72000 - 108000 £ per year.

A fast-growing global performance and lifestyle apparel brand is seeking a Sales & Retail Director to lead international, wholesale-driven growth. This senior role carries full P&L ownership and plays a key part in scaling the business across Europe, the UK, and priority global markets.

The role focuses heavily on building and scaling a global wholesale and distribution network, strengthening relationships with key partners, securing new international wholesale opportunities, negotiating commercial agreements, and ensuring disciplined execution across assortment, pricing, and brand representation. Alongside wholesale, the role owns overall commercial performance across retail and franchise channels and leads the global go-to-market strategy in close collaboration with regional and HQ teams.

Key Responsibilities:

  • Own global P&L across Retail, Wholesale, and Franchise
  • Lead global go-to-market strategy across all physical and partner-led channels
  • Set and deliver commercial targets, budgets, and long-term growth plans
  • Lead retail performance, store expansion strategy, and unit economics
  • Build and manage wholesale and franchise partner relationships
  • Lead market entry strategy and international expansion
  • Build forecasting, performance tracking, and operating cadence
  • Lead, develop, and scale high-performing commercial teams

About You:

  • 10+ years in senior commercial leadership roles.
  • Proven experience scaling international retail, wholesale, and/or franchise models
  • Senior-level relationships with leading global retailers (JD Sports, Intersport, Sports Direct, Zalando, ASOS, Dick’s Sporting Goods)
  • Track record of closing multi-million-dollar wholesale and franchise deals.
  • Strong P&L ownership and commercial decision-making experience
  • Background in high-growth consumer or DTC brands preferred
  • Comfortable operating at both strategic and hands-on levels
  • Entrepreneurial mindset with strong execution focus

Director of Sales [Wholesale & Franchise - Fitness Apparel] in Bolton employer: Talent Seed

Join a dynamic and fast-growing global performance and lifestyle apparel brand in Dubai, where you will have the opportunity to lead international wholesale-driven growth as the Director of Sales. Our company fosters a vibrant work culture that values innovation and collaboration, offering extensive employee growth opportunities and a competitive benefits package. With full P&L ownership and the chance to shape our global go-to-market strategy, this role is perfect for those looking to make a significant impact in a thriving industry.
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Contact Detail:

Talent Seed Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Sales [Wholesale & Franchise - Fitness Apparel] in Bolton

✨Tip Number 1

Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

✨Tip Number 2

Prepare for interviews by researching the company and its competitors. We want to see you shine, so come armed with insights and questions that show you’re genuinely interested in their growth and success.

✨Tip Number 3

Practice your pitch! You need to be able to sell yourself just like you would sell a product. We suggest rehearsing your key achievements and how they align with the role you’re after.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.

We think you need these skills to ace Director of Sales [Wholesale & Franchise - Fitness Apparel] in Bolton

P&L Management
Wholesale Strategy
Retail Performance Management
Franchise Development
Commercial Negotiation
Market Entry Strategy
Relationship Management
Forecasting and Performance Tracking
Team Leadership
International Expansion
Strategic Planning
Execution Focus
Entrepreneurial Mindset
Budget Management

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the fitness apparel industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the brand and its mission.

Tailor Your Experience: Make sure to highlight your relevant experience in scaling international retail and wholesale models. We’re looking for specific examples of how you've driven growth and built relationships with key partners, so don’t hold back!

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for this role. Remember, less is often more!

Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!

How to prepare for a job interview at Talent Seed

✨Know Your Numbers

As a candidate for the Director of Sales role, you need to be well-versed in P&L management. Brush up on your financial metrics and be ready to discuss how you've driven revenue growth in previous roles. Prepare specific examples of how you've managed budgets and achieved commercial targets.

✨Showcase Your Network

This position requires strong relationships with global retailers. Be prepared to talk about your connections and how you've leveraged them to secure deals. Highlight any successful partnerships you've built and how they contributed to business growth.

✨Demonstrate Strategic Thinking

The role involves leading a global go-to-market strategy, so come equipped with insights on market trends and competitive analysis. Discuss your approach to scaling businesses internationally and how you would adapt strategies for different regions.

✨Exhibit Your Leadership Style

With a focus on building high-performing teams, it's crucial to convey your leadership philosophy. Share examples of how you've developed talent and fostered a collaborative environment. Be ready to discuss how you motivate teams to achieve ambitious goals.

Director of Sales [Wholesale & Franchise - Fitness Apparel] in Bolton
Talent Seed
Location: Bolton

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