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- Tasks: Lead sales strategy and drive market growth across Europe for a premium sports brand.
- Company: Fast-growing British sports consumer brand with an entrepreneurial spirit.
- Benefits: Competitive salary, significant influence on strategy, and a dynamic work environment.
- Why this job: Make a real impact in a high-growth phase and shape the future of the brand.
- Qualifications: 2+ years in B2B sales, strong commercial acumen, and European market knowledge.
- Other info: Flexible location with regular travel across Europe; excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A fast‑growing, award‑winning British sports consumer brand operating within the specialist retail space is seeking an experienced and commercially driven Head of Sales – Europe to lead its expansion across European markets. The business designs and supplies premium products sold through a combination of independent specialist retailers and national retail partners in the UK. As part of its next phase of growth, the company is investing in the development of a strong and scalable European presence. This senior role will play a pivotal part in shaping and delivering that strategy.
The Head of Sales – Europe will be responsible for driving revenue growth and market penetration across key EU territories. This role blends strategic leadership with hands‑on execution, covering sales strategy, distributor and key account management, field sales activity and brand representation. The successful candidate will act as the senior commercial lead for Europe and a key ambassador for the brand across international markets.
Key Responsibilities
- Sales Strategy & Performance: Develop and deliver annual and long‑term European sales strategies aligned to overall business objectives. Own European revenue targets and drive sustainable market expansion.
- Business Development: Identify, secure and develop new distributor and retail partnerships across Europe. Convert new opportunities into long‑term, profitable relationships. Build strong relationships with senior decision‑makers across independent retailers and distribution partners. Support partners in driving end‑consumer sales through regular engagement, training and commercial support.
- Brand Leadership: Act as the primary brand ambassador across European markets, ensuring consistent communication of the brand’s story, values and proposition.
- Market Insight & Reporting: Track market trends, competitor activity and customer feedback. Share insights to inform product development, sales planning and marketing activity.
- Forecasting & Planning: Lead forecasting and stock planning to support growth and maintain availability across territories.
- Internal Collaboration: Work closely with UK‑based leadership and cross‑functional teams including marketing, finance and operations to build an effective European distribution network.
About You
- Commercial & Results‑Driven: Proven track record of achieving and exceeding sales targets within international or multi‑market environments. Self‑motivated, resilient and commercially focused.
- Experience & Sector Background: Minimum of 2+ years’ experience in B2B sales and/or commercial marketing, ideally within consumer goods, lifestyle, outdoor or specialist retail sectors. Experience managing international customers; previous people management experience is advantageous.
- European Market Knowledge: Strong understanding of European retail and distribution models, particularly within independent or specialist networks.
- Leadership & Influence: Strategic mindset with the ability to lead, influence and align internal and external stakeholders.
- Commercial Acumen: Strong negotiation skills with sound commercial judgement and contract management capability.
- Communication & Languages: Excellent interpersonal and presentation skills. Fluent English required; additional European languages (German, French, Dutch, Spanish or Italian) are highly advantageous.
- Autonomy & Organisation: Comfortable operating independently across a large, remote territory. Highly organised with strong time management and planning skills.
- Mobility: Location flexible; regular travel across Europe is essential.
What’s On Offer:
- A senior leadership role within a high‑growth, entrepreneurial consumer brand.
- Significant influence over European strategy and commercial direction.
- Direct impact on international growth during a critical expansion phase.
- A competitive salary and benefits package aligned to experience.
Contact Peter Jackson (peterjackson@talentmagpie.com) for more information.
European Head of Sales employer: Talent Magpie
Contact Detail:
Talent Magpie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Head of Sales
✨Tip Number 1
Don’t just sit back and wait for the perfect job to come to you. Get proactive! Reach out directly to the job poster, Peter Jackson, via LinkedIn or email. A friendly message expressing your interest can really make you stand out.
✨Tip Number 2
Networking is key! Attend industry events or webinars related to sports retail and consumer goods. This way, you can meet potential employers and get insider info on job openings before they’re even advertised.
✨Tip Number 3
Showcase your expertise! Create a personal website or portfolio that highlights your achievements in sales and business development. This gives you a platform to demonstrate your skills and experience beyond just a CV.
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s a great way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining us at StudySmarter!
We think you need these skills to ace European Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your experience in B2B sales and any relevant achievements that showcase your ability to drive revenue growth and market penetration across Europe.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the sports industry and how your strategic mindset can help shape our European expansion. Don't forget to mention any language skills you have!
Showcase Your Leadership Skills: Since this role involves leading teams and influencing stakeholders, make sure to highlight your leadership experience. Share examples of how you've successfully managed teams or projects in the past, especially in international settings.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Talent Magpie
✨Know Your Market
Before the interview, dive deep into the European retail landscape, especially in the sports sector. Familiarise yourself with key players, market trends, and consumer behaviours. This knowledge will not only impress but also help you articulate how you can drive revenue growth effectively.
✨Showcase Your Sales Strategy
Prepare to discuss your previous sales strategies and how they led to success. Be ready to share specific examples of how you've developed and executed sales plans that align with business objectives. Highlight your experience in managing international customers and how you’ve built profitable relationships.
✨Demonstrate Leadership Skills
As a potential Head of Sales, your leadership capabilities are crucial. Think of instances where you've influenced stakeholders or led teams to achieve targets. Be prepared to discuss your approach to motivating teams and driving performance across diverse markets.
✨Be Ready for Role-Play
Expect some role-play scenarios during the interview, where you might need to negotiate with a hypothetical distributor or present a sales pitch. Practising these scenarios beforehand can help you feel more confident and showcase your communication skills effectively.
