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- Tasks: Lead sales and marketing strategies to boost visitor engagement and revenue.
- Company: Major visitor destination and charitable organisation with a vibrant culture.
- Benefits: 33 days holiday, flexible hours, and a supportive work environment.
- Other info: Join a team that values creativity, collaboration, and inclusivity.
- Why this job: Shape brand presence and make a real impact in the community.
- Qualifications: Proven leadership in sales and marketing, ideally in tourism or leisure.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a dynamic and strategic Head of Sales & Marketing to lead commercial growth, elevate brand presence, and enhance visitor engagement for a major visitor destination and charitable organisation. This role sits at the heart of shaping brand profile, driving visitor experience, and delivering longâterm commercial success.
Working closely with the senior leadership team, you will develop forwardâthinking strategies that grow revenue, boost footfall, strengthen audience engagement, and support the organisation's wider mission and values.
Key Responsibilities- Develop and execute integrated sales and marketing strategies to grow visitor numbers, admissions revenue, memberships, and group sales.
- Expand the organisation's reach locally, regionally, nationally, and internationally.
- Lead digital marketing across website performance, social media, email, search, and analytics to engage diverse audiences.
- Manage all PR activity, building strong media relationships and leading press interactions.
- Support fundraising, partnerships, and charityâfocused communications by showcasing the organisation's impact.
- Ensure all branding, signage, and promotional materials meet high quality standards and align with agreed guidelines.
- Build and strengthen partnerships with tourism bodies, local businesses, media outlets, influencers, and community organisations.
- Collaborate with internal teams to support events, campaigns, and commercial initiatives.
- Oversee customer engagement and feedback processes, ensuring insights are captured, managed, and actioned effectively.
- Drive initiatives that enhance the overall visitor experience and deepen audience connection.
- Lead and develop a highâperforming team, fostering a culture of creativity, collaboration, and measurable impact.
- Manage marketing budgets, track KPIs, and ensure financial targets and performance metrics are achieved.
- Proven experience in a senior sales and marketing leadership role, ideally within tourism, attractions, heritage, leisure, or third sector environments.
- Strong digital marketing expertise and an analytical, insightâdriven approach.
- Exceptional communication and storytelling skills, with the ability to represent the organisation publicly.
- Demonstrated success in growing audiences, increasing footfall, and delivering innovative, resultsâfocused campaigns.
- Leadership style that empowers teams and encourages imaginative, forwardâthinking ideas.
- Experience managing budgets and performance reporting.
- Ability to adapt strategies to evolving market conditions without losing sight of longâterm objectives.
- Alignment with values such as trust, collaboration, creativity, inclusivity, and accountability.
Contract â 40 hours/52 weeks
33 days holiday per annum
Flexibility of hours/days required due to being a 7 day operation â to meet the needs of the business.
The organisation is committed to a culture built on: Trust, Caring, Respect, Collaboration, Positivity, Accountability, Creativity, Inclusivity, Accessibility, and Diversity. We celebrate bold ideas, encourage openness, and strive to create an environment where everyone can contribute, grow, and feel valued.
Seniority level: Mid-Senior levelEmployment type: Full-time
Job function: Sales and Marketing
Industries: Events Services
Head of Sales Marketing in Bath employer: Talent Magpie
Contact Detail:
Talent Magpie Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Sales Marketing in Bath
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and donât be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or recruiters, be ready to discuss your past successes and how they relate to the role. Bring examples of your work or even a portfolio if itâs relevant. Letâs make sure they see the value you can bring!
â¨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, itâs a great opportunity to reiterate why youâre the perfect fit for the Head of Sales & Marketing position.
â¨Tip Number 4
Donât forget to apply through our website! Weâve got loads of resources to help you land that dream job. Plus, applying directly can sometimes give you an edge over other candidates. So, letâs get your application in and show them what youâve got!
We think you need these skills to ace Head of Sales Marketing in Bath
Some tips for your application đŤĄ
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about sales and marketing, especially in the context of tourism and visitor engagement. Share your personal connection to the mission and values of our organisation.
Tailor Your Experience: Make sure to highlight your relevant experience in sales and marketing leadership roles. Weâre looking for specific examples of how you've driven growth and engagement in similar environments. Donât just list your duties; tell us about your achievements and the impact you made!
Be Data-Driven: Since we value an analytical approach, include metrics and KPIs that demonstrate your success in previous roles. Whether itâs increasing footfall or boosting revenue, we want to see how youâve used data to inform your strategies and decisions.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Use clear language and structure your thoughts well. And donât forget to apply through our website â itâs the best way to ensure your application gets noticed!
How to prepare for a job interview at Talent Magpie
â¨Know Your Audience
Before the interview, research the organisation thoroughly. Understand their mission, values, and recent initiatives. This will help you tailor your responses to show how your experience aligns with their goals, especially in driving visitor engagement and enhancing brand presence.
â¨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that led to measurable growth. Be ready to share examples of how you've successfully increased footfall or revenue, as this is crucial for a Head of Sales & Marketing position.
â¨Demonstrate Digital Savvy
Given the emphasis on digital marketing in the role, come prepared with insights on current trends and tools. Discuss your experience with analytics and how you've used data to inform marketing decisions, as this will highlight your analytical, insight-driven approach.
â¨Emphasise Leadership Style
Be ready to talk about your leadership style and how you empower teams. Share examples of how you've fostered creativity and collaboration in past roles, as this aligns with the organisation's values and will demonstrate your fit for leading a high-performing team.