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- Tasks: Manage and execute engaging email and SMS campaigns for top UK brands.
- Company: Join a high-growth multi-brand retail group with a dynamic digital marketing team.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborate with creative teams and drive innovative marketing strategies.
- Why this job: Shape impactful campaigns that reach millions and enhance customer engagement.
- Qualifications: 2+ years in CRM/email marketing, ideally in a fast-paced retail setting.
The predicted salary is between 30000 - 40000 £ per year.
A high-growth multi-brand retail group is looking for a CRM Executive to join its central digital marketing team, working primarily on a major home and DIY brand, with exposure to two other well-known UK retailers. You'll help shape and deliver targeted, data-driven email and SMS campaigns that reach millions of customers across the UK and Ireland.
The Role:
- Managing and executing end-to-end email and SMS campaigns for UK and ROI sites - from scheduling and build through to testing and send.
- Building and testing high-performing CRM campaigns, ensuring creative is on-brand and optimised for engagement and conversion.
- Developing and refining customer segments to improve targeting, relevance and overall campaign performance.
- Running A/B tests and performance analysis to improve open rates, click-throughs, conversions and automated journeys.
- Working closely with a Group CRM Manager and cross-functional teams (design, retail marketing, digital trading) to align on strategy, messaging and timings.
What they're looking for:
- At least 2 years' experience in CRM / email marketing, ideally in a fast-paced B2C or retail environment.
- Confident using CRM platforms to build, test and execute campaigns.
CRM Executive in Plymouth employer: TALENT INTERNATIONAL UK
Contact Detail:
TALENT INTERNATIONAL UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Plymouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Bring ideas to the table that could enhance their email and SMS campaigns – it shows initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace CRM Executive in Plymouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience in email and SMS campaigns, and don’t forget to mention any specific CRM platforms you’ve worked with. We want to see how your skills match what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how your previous experiences have prepared you for this role. Let us know what excites you about working with our multi-brand retail group.
Showcase Your Data Skills: Since this role involves data-driven campaigns, make sure to showcase your analytical skills. Mention any A/B testing or performance analysis you've done in the past. We love seeing how you can use data to improve campaign performance!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at TALENT INTERNATIONAL UK
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description. Brush up on your knowledge of email and SMS campaign management, as well as A/B testing techniques. Being able to discuss specific tools and strategies will show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare to share examples of successful campaigns you've managed in the past. Highlight your role in developing customer segments and improving engagement rates. Use metrics to back up your claims – numbers speak volumes!
✨Understand the Brand's Voice
Research the home and DIY brand you'll be working with, along with the other retailers. Understand their target audience and brand messaging. This will help you demonstrate how you can align your campaigns with their overall strategy during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's CRM strategy and how they measure success. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you. Plus, it gives you a chance to engage with the interviewers on a deeper level.