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- Tasks: Manage and execute data-driven email and SMS campaigns for major UK retailers.
- Company: Join a high-growth multi-brand retail group with a dynamic digital marketing team.
- Benefits: Competitive salary, employee discounts, pension, and a supportive work environment.
- Other info: Collaborative culture with opportunities for innovation and career growth.
- Why this job: Shape impactful campaigns and grow your CRM skills across three major brands.
- Qualifications: 2+ years in CRM/email marketing; strong analytical and communication skills required.
The predicted salary is between 30000 - 35000 £ per year.
A high-growth multi-brand retail group is looking for a CRM Executive to join its central digital marketing team, working primarily on a major home and DIY brand, with exposure to two other well-known UK retailers. You'll help shape and deliver targeted, data-driven email and SMS campaigns that reach millions of customers across the UK and Ireland.
The Role:
- Managing and executing end-to-end email and SMS campaigns for UK and ROI sites - from scheduling and build through to testing and send.
- Building and testing high-performing CRM campaigns, ensuring creative is on-brand and optimised for engagement and conversion.
- Developing and refining customer segments to improve targeting, relevance and overall campaign performance.
- Running A/B tests and performance analysis to improve open rates, click-throughs, conversions and automated journeys.
- Working closely with a Group CRM Manager and cross-functional teams (design, retail marketing, digital trading) to align on strategy, messaging and timings.
What they're looking for:
- At least 2 years' experience in CRM / email marketing, ideally in a fast-paced B2C or retail environment.
- Confident using CRM platforms to build, test and deploy campaigns; familiarity with analytics tools (e.g. GA) is a plus.
- Strong analytical mindset - comfortable using performance data to adapt and optimise activity.
- Clear, precise communicator who can work with multiple stakeholders and manage competing deadlines.
- Awareness of best practice and compliance in CRM (including GDPR).
What's on offer:
- Opportunity to work across three major UK retail brands in a growing, data-driven digital team.
- Competitive salary and benefits, including pension, employee discount and long service awards.
- Supportive, collaborative environment with real scope to grow your CRM skills and ownership.
- Additional benefits such as cycle to work scheme and a culture that values innovation and teamwork.
CRM Executive in Surrey employer: TALENT INTERNATIONAL UK LTD
Contact Detail:
TALENT INTERNATIONAL UK LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best CRM campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM. Think about how you can demonstrate your analytical mindset and experience with A/B testing – it’s all about showing you’re the right fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take that extra step.
We think you need these skills to ace CRM Executive in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience in email marketing and any specific campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background makes you a perfect fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to mention any experience you have with analytics tools or A/B testing. We love candidates who can use data to optimise campaigns and improve performance!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at TALENT INTERNATIONAL UK LTD
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description. Brush up on how to build, test, and deploy campaigns. Being able to discuss your experience confidently will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to improve campaign performance in the past. Be ready to talk about A/B testing and how you’ve adapted strategies based on performance metrics. This will demonstrate your analytical mindset and ability to optimise campaigns.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing your previous experiences. Since the role involves working with multiple stakeholders, showing that you can communicate effectively will be key to making a great impression.
✨Understand Compliance and Best Practices
Familiarise yourself with GDPR and other compliance issues related to CRM. Being knowledgeable about best practices will not only help you answer questions but also show that you take your responsibilities seriously.