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- Tasks: Lead and execute marketing strategies for the AME region, focusing on small businesses and accountants.
- Company: Join a forward-thinking organisation with a global footprint and strong regional focus.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Hybrid work model with a focus on collaboration and innovation.
- Why this job: Shape impactful marketing strategies and lead a talented team in a high-performance setting.
- Qualifications: 5+ years in marketing management with proven success in performance-driven environments.
The predicted salary is between 50000 - 75000 £ per year.
Location: Midrand, South Africa (Hybrid - 3 days per week in-office)
Salary: R900,000 - R1,500,000 per annum
Type: Full-time, Permanent
Citizenship Requirement: South African nationals only
About the Role
We're looking for a results-driven Marketing Lead to shape and execute the marketing strategy for the Africa Middle East (AME) region, specifically focusing on Small Business and Accountants on behalf of our client in South Africa.
Key Responsibilities
- Lead the AME Small Accountants marketing strategy and execution, aligned with regional revenue targets.
- Own and deliver demand generation plans across customer acquisition, cross-sell, upsell, and retention.
- Interlock with regional leadership, sales, and performance teams to optimise outcomes.
- Set and manage the strategic and tactical marketing plan across all relevant channels.
- Drive weekly trading performance reviews and optimisation through strong interlock with sales and global campaign hubs.
- Manage marketing budget, reporting on key KPIs including units, ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Collaborate closely with UKIA digital and campaign teams to prioritise and execute high-performing campaigns.
- Lead and mentor a team of two direct reports and one intern, while influencing broader marketing teams and stakeholders.
Required Experience Skills
- Minimum 5 years of experience in a marketing management role.
- Proven success in performance-driven, sales-led environments.
- Strong commercial acumen and a track record of hitting marketing KPIs.
- Deep understanding of digital and assisted sales funnels; B2B, B2C, and channel marketing experience is advantageous.
- Demonstrated success in digital and field marketing campaigns.
- Strong leadership and people management skills.
- Excellent communication, negotiation, and senior stakeholder engagement capabilities.
- Experience working in matrixed organisations and managing multi-team collaboration.
- High levels of accountability, resilience, and adaptability.
Why Apply?
- Competitive salary with room for growth and influence.
- Opportunity to lead in a dynamic, high-performance marketing environment.
- Work at the intersection of strategic planning and hands-on execution.
- Be part of a forward-thinking organisation with a global footprint and strong regional focus.
Are you a keen Performance Marketing Lead? Then apply today!
Performance Marketing Lead in Lincolnshire employer: TALENT INTERNATIONAL UK LTD
Contact Detail:
TALENT INTERNATIONAL UK LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead in Lincolnshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in performance marketing. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show us you know their brand inside out and how you can contribute to their goals. Tailor your answers to highlight your relevant experience!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website for a smoother process! We want to see your application, and it’s the best way to ensure it gets into the right hands. Plus, you’ll be one step closer to landing that Performance Marketing Lead role!
We think you need these skills to ace Performance Marketing Lead in Lincolnshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Lead role. Highlight your experience in performance-driven environments and any specific achievements that align with the key responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your leadership skills and how you've successfully managed marketing strategies in the past.
Showcase Your Metrics: We love numbers! When detailing your previous roles, include specific metrics that demonstrate your success in hitting marketing KPIs. This could be anything from increased customer acquisition rates to improved ROI on campaigns.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TALENT INTERNATIONAL UK LTD
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like ARR, MQLs, and CPA. Be ready to discuss how you've used these metrics in past roles to drive success.
✨Showcase Your Leadership Skills
You'll be leading a team, so it's crucial to highlight your leadership experience. Prepare examples of how you've mentored others or influenced cross-functional teams. This will show that you can not only manage but also inspire those around you.
✨Understand the Market Landscape
Familiarise yourself with the AME region's marketing trends, especially for small businesses and accountants. Being able to discuss specific challenges and opportunities in this market will set you apart as a candidate who’s genuinely interested and informed.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges. Think about past experiences where you had to optimise campaigns or manage budgets. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.