At a Glance
- Tasks: Lead product marketing strategies and drive customer adoption for global products.
- Company: Join a dynamic team at a leading digital marketing firm.
- Benefits: Competitive daily rate, hybrid work options, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Make an impact on high-revenue products and collaborate with cross-functional teams.
- Qualifications: Experience in product marketing, CRM tools, and data analysis.
An experienced Product Marketing Manager is required to lead the commercial product marketing workstream across an allocated portfolio of high-revenue, global products. Reporting to the Head of Product Marketing, you will own and execute product-level positioning, go-to-market (GTM) strategies, and customer adoption plans to drive measurable commercial performance across the entire product lifecycle.
Key Accountabilities
- Strategy and GTM Execution: Translate high-level product marketing strategy into actionable GTM plans, exercising delegated authority on positioning, messaging, and customer acquisition/retention tactics.
- Cross-Functional Leadership: Act as the dedicated PMM lead across cross-functional teams, collaborating closely with Product Management, Campaigns, Digital, Channel Marketing, and Relationship Management.
- Commercial Performance: Drive demand generation, distributor enablement, and customer adoption initiatives to maximize product value and revenue across global markets.
- Insight and Optimization: Utilize customer, market, and performance analytics to evaluate strategy effectiveness, refine market positioning, and present evidence-based optimization recommendations to executive leadership.
Technical and Professional Requirements
- Tech Stack Proficiency: Hands-on experience with CRM platforms, marketing automation systems, and marketing analytics tools to inform commercial decision-making.
- Workflow Management: Proven capability using project/work management tools to plan, prioritize, and coordinate complex, cross-functional product launches.
- Data and Stakeholder Management: Advanced proficiency in Excel and PowerPoint to analyze complex performance data, build commercial business cases, and present insights to senior stakeholders.
- Domain Experience: Track record of driving measurable product adoption and revenue growth across global markets and multi-channel distribution models.
Locations
Product Manager - Digital Marketing in Bath, Somerset employer: TALENT INTERNATIONAL UK LTD
At Talent International UK, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through continuous training opportunities and the chance to work on cutting-edge Salesforce solutions in a dynamic environment. Located in the heart of the tech industry, we offer competitive daily rates and a supportive atmosphere that encourages creativity and professional development.
Contact Details:
TALENT INTERNATIONAL UK LTD Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Digital Marketing in Bath, Somerset
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We think you need these skills to ace Product Manager - Digital Marketing in Bath, Somerset
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TALENT INTERNATIONAL UK LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at TALENT INTERNATIONAL UK LTD
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
