At a Glance
- Tasks: Craft compelling brand strategies and narratives for top global brands.
- Company: Award-winning independent agency at the intersection of culture and talent.
- Benefits: Freelance flexibility, diverse projects, and a chance to work with leading brands.
- Other info: Join a diverse team that values inclusion and creativity.
- Why this job: Make an impact in a fast-paced environment while collaborating with creative minds.
- Qualifications: Experience in comms, advertising, or PR with strong storytelling skills.
The predicted salary is between 45000 - 55000 £ per year.
This is a freelance Brand Strategist position needed for 2 - 3 weeks. Our client is an award-winning integrated independent agency that operates at the intersection of culture, talent and partnerships. Working with leading brands across Sports, Food & Beverage, Luxury, Lifestyle, Activewear and Leisurewear, we are looking for a Brand Strategist to turn sharp insights, audience behaviour and brand business challenges into compelling brand strategies. This is a fast-paced freelance position for someone who has experience working with multi-disciplinary teams on global comms and PR strategy, as well as senior brand stakeholders to achieve brand meaning, behaviour and relevance.
Key responsibilities:
- Develop the global comms strategy and narrative across a range of clients within the Sports, Food & Beverage, Luxury, Lifestyle, Activewear and Leisurewear space, defining the core story, positioning and messaging hierarchy, creating a clear narrative that flexes across markets and audiences.
- Establish the global earned comms approach and media strategy and principles for building cultural relevance and conversation.
- Work with internal teams to turn research, data and cultural trends into clear human insights that create unmissable opportunities.
- Write strategic compelling narratives and briefs that give Creative teams clear direction, equally challenging briefs and conventional thinking where there is opportunity to make the work stronger.
- Provide guidance for your clients across content, social and influencer activity that ladder into the wider brand strategy.
We’re looking for:
- A solid Brand Strategist with experience within a comms, advertising, PR or marketing agency on a range of related client brands.
- Strong understanding of how brands are built and the global comms needed to reach target audiences and make work unmissable.
- An understanding of earned media, PR, influencers, social and content.
- A curious collaborator, eager to drive the clients business forwards and produce outstanding agency work.
- Confidence presenting in different environments, great storytelling capabilities with the ability to work with multi-disciplinary teams.
- Keen attention to detail and written and verbal communication skills, an organised individual with great project management experience.
We’re Talent in Residence and we’re founded on the belief that people are a company’s Talent in Residence. We believe the industry needs to reflect the world around us, which is why we operate with diversity, inclusion, equity and belonging at heart.
Brand Strategist in Slough employer: Talent in Residence
As an award-winning agency located in the heart of Central London, we pride ourselves on fostering a vibrant work culture that champions diversity, inclusion, and employee growth. Our commitment to people and culture excellence ensures that every team member has the opportunity to thrive, collaborate, and influence high-impact strategies for renowned clients across various sectors. Join us to be part of a dynamic environment where your strategic insights will not only shape client success but also contribute to your professional development in a supportive and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist in Slough
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Brand Strategist in Slough
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Talent in Residence.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Talent in Residence and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Brand Strategist at Talent in Residence.
How to prepare for a job interview at Talent in Residence
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Talent in Residence.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Talent in Residence. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Talent in Residence.
