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- Tasks: Lead CRM and loyalty strategies to boost customer engagement and revenue.
- Company: Join a dynamic retail brand undergoing exciting changes in the beauty sector.
- Benefits: Enjoy hybrid working, a company bonus, and a great pension plan.
- Why this job: Be part of a transformative journey while making a real impact on customer loyalty.
- Qualifications: Experience in senior CRM roles within retail; leadership skills are essential.
- Other info: This is a 12-month maternity cover with a May 2025 start date.
The predicted salary is between 43200 - 72000 £ per year.
This range is provided by Talent Hub. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
This position is a hybrid role, and it is a 12-month maternity contract, with a May 2025 start date, if not before.
Key responsibilities include:- Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
- Deliver the rollout of the current Loyalty Programme to the new technology platform and build the strategy to optimise and relaunch the programme.
- Deliver the strategy to achieve increased customer revenue, satisfaction and retention through trade and trigger communications alongside the CRM manager and CRM agency.
- Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce and retail teams to drive incremental revenue and Customer Lifetime Value.
- Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce and retail.
- Team management to support the CRM manager & Loyalty manager in driving the delivery of the strategy, and to ensure revenue targets are met.
- Previous experience in a Senior CRM or Loyalty Manager position for a retail or beauty brand.
- Experience of creating Loyalty and CRM strategies ideally from an Omni Channel retailer.
- Experience in agency management as well as delivering commercial results and ROI.
- Leadership experience managing a CRM or Loyalty Manager in previous positions.
- Experience of using Klaviyo (or SaaS CRM platform) would be useful but not essential.
The company offers excellent benefits, including a company bonus, great pension, and hybrid working (2 days office-based in Brighton).
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Advertising, Marketing, and Public Relations
Industries: Retail, Wellness and Fitness Services, and Retail Apparel and Fashion
Senior CRM and Loyalty Manager employer: Talent Hub
Contact Detail:
Talent Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM and Loyalty Manager
✨Tip Number 1
Network with professionals in the retail and beauty sectors, especially those who have experience in CRM and loyalty management. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in customer engagement.
✨Tip Number 2
Familiarise yourself with the latest CRM tools and technologies, particularly Klaviyo or similar SaaS platforms. Consider taking online courses or certifications that can enhance your skills and demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlight any measurable outcomes, such as increased customer retention rates or revenue growth, to showcase your impact on the business.
✨Tip Number 4
Research the company’s current CRM and loyalty initiatives. Understanding their existing programmes will allow you to propose innovative ideas during interviews, demonstrating your proactive approach and genuine interest in contributing to their success.
We think you need these skills to ace Senior CRM and Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty management, particularly within retail or beauty brands. Use specific examples to demonstrate your success in creating strategies that drive customer engagement and revenue.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your previous experiences align with the key responsibilities outlined in the job description, such as managing CRM strategies and leading teams.
Showcase Leadership Skills: Since the role requires team management, emphasise your leadership experience. Provide examples of how you've successfully managed teams in the past and the impact your leadership had on achieving business goals.
Highlight Relevant Tools and Technologies: Mention any experience you have with CRM platforms like Klaviyo or similar SaaS tools. Even if it's not essential, showcasing familiarity with these technologies can set you apart from other candidates.
How to prepare for a job interview at Talent Hub
✨Showcase Your Strategic Thinking
As a Senior CRM and Loyalty Manager, you'll need to demonstrate your ability to set and execute strategies. Prepare examples of past campaigns you've led, focusing on how you developed the strategy and the results achieved.
✨Highlight Your Leadership Experience
This role involves managing a team, so be ready to discuss your leadership style. Share specific instances where you've successfully guided a team towards achieving targets, and how you supported your team members' growth.
✨Familiarise Yourself with the Brand
Research the retail brand thoroughly before the interview. Understand their current loyalty programme and any recent changes they've made. This will help you tailor your responses and show genuine interest in their operations.
✨Prepare for Technical Questions
While experience with Klaviyo or similar platforms is not essential, being knowledgeable about CRM tools and technologies will be beneficial. Brush up on relevant software and be prepared to discuss how you've used technology to drive customer engagement.
