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- Tasks: Lead and execute exciting loyalty campaigns across various channels.
- Company: Join a well-regarded consumer retail brand based in Brighton.
- Benefits: Enjoy remote work flexibility, generous discounts, and ongoing training.
- Why this job: Be part of a dynamic team that drives customer engagement and commercial success.
- Qualifications: 3+ years in loyalty programme management with strong analytical skills required.
- Other info: Collaborate with cross-functional teams and manage external agencies for impactful campaigns.
The predicted salary is between 34000 - 51000 £ per year.
Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes.
You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You will collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.
Key Responsibilities:- Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy
- Manage automated and trigger-based communications to ensure timely, personalised engagement
- Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns
- Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations
- Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement
- Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised
- Minimum of 3 years’ experience in a Loyalty Programme, campaign marketing focused role
- Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base
- Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns
- Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar
- Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making
- Generous staff discount
- Company bonus
- Competitive holiday allowance and pension excellent scheme
- Ongoing training and development opportunities
- A collaborative, customer-first culture in a growing brand
Loyalty Program Manager employer: Talent Hub
Contact Detail:
Talent Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Program Manager
✨Tip Number 1
Familiarise yourself with the latest trends in loyalty marketing. Understanding what works in the current market can help you stand out during discussions and interviews, showcasing your proactive approach to the role.
✨Tip Number 2
Network with professionals in the loyalty marketing space. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities within their organisations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive results, as this will be crucial in proving your expertise during the interview process.
✨Tip Number 4
Research StudySmarter's current loyalty initiatives and think about how you could contribute. Tailoring your conversation around our existing strategies can show your genuine interest in the role and the company.
We think you need these skills to ace Loyalty Program Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty programmes and campaign marketing. Use specific examples that demonstrate your ability to manage multi-channel campaigns and analyse performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for loyalty marketing. Mention your experience with CRM platforms and how you've successfully driven customer engagement in previous roles.
Highlight Analytical Skills: Emphasise your analytical mindset in both your CV and cover letter. Provide examples of how you've used data to inform decisions and improve campaign performance.
Showcase Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. Highlight how you’ve worked with marketing, eCommerce, or retail partners to achieve common goals.
How to prepare for a job interview at Talent Hub
✨Showcase Your Campaign Success
Be prepared to discuss specific loyalty campaigns you've managed in the past. Highlight your role in planning, execution, and the results achieved. Use metrics to demonstrate your impact on customer engagement and retention.
✨Understand the Brand's Loyalty Strategy
Research the company's current loyalty programme and be ready to share your thoughts on it. Discuss how you would enhance their existing strategies or introduce new ideas that align with their brand values and customer base.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, prepare to discuss how you've used data to inform your decisions in previous roles. Bring examples of how you've monitored campaign performance and made adjustments based on insights.
✨Collaborative Mindset
This position involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Emphasise your communication skills and ability to manage relationships with external partners.
