Loyalty Marketing Manager

Loyalty Marketing Manager

Brighton 2 days office based and 3 from home

Salary £40,000 – £45,000

Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes.

You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You\’ll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.

Key Responsibilities:

• Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy.
• Manage automated and trigger-based communications to ensure timely, personalised engagement.
• Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns.
• Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations.
• Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement.
• Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised.

What you will need:

• Minimum of 3 years’ experience in a Loyalty Marketing focused role
• Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base.
• Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns.
• Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar.
• Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making.

What’s on Offer:

• Generous staff discount
• Competitive holiday allowance and pension excellent scheme
• Ongoing training and development opportunities
• A collaborative, customer-first culture in a growing brand