Marketing Manager - Tourism

Marketing Manager – South West region

This role is responsible for delivering effective local marketing activity across a group of locations, including Cornwall, Dorset and Devon. Working closely with sales teams, Head office (based in South East) and agency partners, you’ll translate national campaigns into high-impact regional and local plans, ensuring each location is supported with relevant, engaging marketing that drives performance.

This is an exciting job for an ambitious marketer, looking to work with multiple teams. Being a car owner and driver is essential, as this job involves travel across several locations in the South West.

Responsibilities for this job include:

• Supporting organic social media, email campaigns, and website updates to increase local visibility
• Delivering local marketing plans across a portfolio of locations, aligned to national promotional strategies
• Working closely with sales teams to tailor campaigns to local audiences and priorities
• Leading regular regional planning calls to review performance and agree upcoming activity
• Driving collaboration across locations to maximise reach, efficiency, and shared budgets
• Developing and rolling out regional toolkits, campaigns, and partnership initiatives
• Acting as the main marketing contact for locations within your region, offering guidance and support
• Supporting wider national marketing projects, trials, and new initiatives across the region

The experience you will need for this Regional Marketing Manager job include:

• Proven experience in a marketing role, preferably within a multi-site, regional, or customer-facing business. Ideally from travel or retail.
• Ability to drive and travel to various locations in Cornwall, Devon and Dorset, as well as Kent HQ. Flexible on time and the occasion of an overnight stay (costs covered).
• Hands-on delivery of integrated marketing campaigns across multiple locations
• Experience working with stakeholders across sales, agencies, and central teams
• Excellent communication and stakeholder management abilities