At a Glance
- Tasks: Create AI-driven marketing campaigns and manage large-scale email marketing.
- Company: Dynamic global business with a focus on innovation and growth.
- Benefits: Competitive salary, excellent benefits, and career development opportunities.
- Other info: Office-based role in Brighton with hybrid options after 6 months.
- Why this job: Join a forward-thinking team and leverage AI to make impactful marketing decisions.
- Qualifications: 2-3 years in B2B CRM, strong AI tool skills, and proven campaign management experience.
The predicted salary is between 40000 - 50000 £ per year.
Are you excited by AI and have been using these tools for data analysis and tailoring CRM campaigns? We are looking for a Grad with 2-3 years B2B work experience in Digital Marketing. We are working with a fast-moving, globally active business operating across Europe, the USA and Asia. They need a commercially sharp Digital Marketer with CRM experience who knows how to turn data into results, and who's already using AI to work smarter. You'll own campaigns end-to-end: segmenting a global contact database of nearly half a million B2B contacts.
Key responsibilities:
- Building and executing AI-powered, hyper-segmented campaigns across a large buyer and prospect database, segmented by industry, geography, behaviour and asset type, ensuring campaigns are targeted and every message reaches the right company at the right time.
- Running large-scale email marketing through platforms, with a focus on list growth, data acquisition and performance.
- Managing Google Ads campaigns from brief to optimisation, using automation and analytics to maximise ROI, working with an external agency.
- Using CRM and data tools to manage, segment and enrich contact data, including SIC/NAICS code research to identify and target new prospect pools.
- Applying predictive analytics to interpret audience interest forecasts and shape campaign timing and strategy.
- Presenting performance data into compelling visual stories using AI-assisted tools.
For this job, you should have:
- At least 2-3 years in a B2B CRM role with some knowledge of Paid Media and SEO.
- Proven skills in using AI tools.
- Strong CRM and database management skills.
- Proven skills working with large, complex contact lists and making segmentation decisions.
- Track record running high-volume email campaigns with measurable results.
- Google Ads / PPC experience, including planning, execution and ongoing optimisation.
- Solid social media marketing across LinkedIn, Facebook and Instagram.
- SEO experience, including keyword research, on-page optimisation and link building.
- GDPR-aware and confident handling data responsibly across international markets.
The company offers excellent benefits and a chance to develop this new position in their marketing team. Please note this job is office based in central Brighton, hybrid working only after 6 months, and then for 1 day per week.
AI & CRM Marketing Executive in Brighton employer: Talent Hub Resourcing Solutions Ltd
Join a dynamic and innovative company in the SaaS sector, located near Brighton, where you will thrive in a collaborative work culture that values creativity and growth. With a competitive salary of circa £40,000, excellent benefits, and opportunities for professional development, this role as a Product Marketing Executive offers a chance to make a meaningful impact during an exciting period of expansion. Embrace the hybrid working model after your probation period, allowing for a balanced work-life integration while contributing to cutting-edge product marketing initiatives.
Contact Details:
Talent Hub Resourcing Solutions Ltd Recruitment Team
