At a Glance
- Tasks: Lead CRO programmes to boost conversion rates and enhance customer experience.
- Company: Dynamic travel company with a vibrant office culture in Brighton Marina.
- Benefits: Competitive salary, generous holiday, free gym, and team socials.
- Other info: Join a collaborative team in a fast-paced environment with great career growth.
- Why this job: Make a real impact on customer journeys while working with cutting-edge tools.
- Qualifications: 3+ years in CRO, strong analytical skills, and experience with A/B testing tools.
The predicted salary is between 42000 - 60000 £ per year.
Transforming Talent Strategies, Securing the talent you need to optimize your business growth. Are you a highly organised and motivated professional with strong analytical, numerical, and communication skills? Comfortable working in a fast-paced, commercial environment, you manage multiple projects with accuracy and attention to detail while keeping results at the forefront.
You have at least three years’ experience running performance-driven CRO programmes, confident using A/B testing tools (e.g. Symplify, VWO, Optimizely, AB Tasty), Google Analytics (GA4), heatmap and behavioural analysis platforms such as Contentsquare, and Excel. You can present test briefs and results clearly to stakeholders at all levels, promoting ideas persuasively and backing them with data. Experience with Jira, Google Tag Manager, personalisation platforms such as Monetate, and an awareness of online marketing channels would be an advantage, as would knowledge of the travel and tourism sector. Above all, you are proactive, ambitious, and ready to take ownership of delivering measurable results.
The CRO Manager will be responsible for developing, executing, and continuously optimising conversion rates and customer experience across all devices. Through a structured roadmap of A/B and multivariate testing, customer research, and behavioural analysis, this role will focus on improving the online booking journey, driving incremental conversion gains, and enhancing the overall customer experience.
Working closely with the Head of Ecommerce, product managers, and UX teams, the CRO Manager will ensure that insights from testing and customer behaviour directly inform product development, design, and business decisions. This is a highly collaborative role that sits at the intersection of data, design, and customer experience.
Responsibilities
- Develop and implement a constantly evolving CRO programme of multivariate and A/B tests to deliver incremental conversion improvements across the site.
- Own and communicate conversion and behavioural insight to senior stakeholders from constant analysis of the online booking funnel.
- Work closely with the Head of Ecommerce, feeding insight from tests and research to inform decisions on product roadmap prioritisation.
- Align the testing roadmap with consumer needs & market trends, as well as travel-specific booking cycles, seasonal campaigns and business needs.
- Identify behavioural trends and insight through constant analysis of user recordings, heatmaps etc.
- Conduct regular market research and competitor analysis to ensure all proposed tests are in line with latest online behaviours and trends.
- Work with UX Designer on a user testing process to validate prototypes, designs and developments.
- Work closely with product managers to develop user stories to brief the UX designer and developers.
- Produce clear briefs with UX designer and developers, owning and refining CRO process where necessary.
- Work closely with UX designer to ensure the look and feel of testing adheres to brand guidelines.
Skills & Experience
- At least three years’ experience running a performance-driven CRO programme for an ecommerce site.
- The ability to display drive, ambition and ownership of workload.
- Confidence at promoting ideas to senior leadership and bringing them on board; able to stand behind beliefs and data.
- Top organisation and highly motivated with a transparent approach to handling multiple projects.
- The ability to work in a fast-paced, results-driven commercial environment.
- A proven ability to work quickly and efficiently with accuracy and attention to detail.
- Strong communication skills and team player with good interpersonal skills.
- Strong numerical, commercial and analytical skills.
- Able to work to clear targets and deadlines.
- Substantial experience with a recognised A/B testing tool e.g. Symplify, VWO, Optimizely, AB Tasty.
- Strong experience in Google Analytics (esp. GA4), heatmap and behavioural analysis tools such as Contentsquare.
- Experience with software development roadmap tools such as Jira.
- Excellent working knowledge of Excel.
- Excellent presentation skills to communicate test briefs and results to a range of different stakeholders.
Salary & Benefits
- 50-60K DOE
- 25 days holiday + bank holidays. Option to purchase 5 days holiday as extra.
- Life Assurance x 2 salary.
- Additional partner discounts (OOSC, Osprey, Trek, Snow Centre, Temple Spa etc).
- Modern, friendly, casual, upbeat office atmosphere.
- Free on-site gym & shower facilities.
- Free parking within a 10-minute walk from the office.
- Office secure bike storage.
- Great office location in Brighton Marina.
- Highly preferential holiday deals.
- Office pool table & darts board.
- Team socials and events.
- Daily fruit basket.
- Free drinks fridge & snacks.
- Cycle to work & Tech scheme (salary sacrifice).
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Travel Arrangements
CRO Manager in Brighton employer: Talent Hiring Experts
As a CRO Manager at our vibrant Brighton Marina location, you'll thrive in a modern and friendly office atmosphere that fosters collaboration and creativity. We offer competitive salaries, generous holiday allowances, and unique perks like a free on-site gym, daily fruit baskets, and team socials, all designed to support your professional growth and work-life balance. Join us to make a meaningful impact in the travel industry while enjoying a supportive environment that values your contributions and encourages innovation.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talent Hiring Experts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talent Hiring Experts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talent Hiring Experts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talent Hiring Experts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talent Hiring Experts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talent Hiring Experts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talent Hiring Experts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talent Hiring Experts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talent Hiring Experts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talent Hiring Experts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
