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- Tasks: Lead CRO programmes to boost conversion rates and enhance customer experience.
- Company: Dynamic travel company with a vibrant office culture in Brighton Marina.
- Benefits: Competitive salary, generous holiday, free gym, and team socials.
- Why this job: Make a real impact on customer journeys while working with cutting-edge tools.
- Qualifications: 3+ years in CRO, strong analytical skills, and experience with A/B testing tools.
- Other info: Join a collaborative team in a fast-paced environment with great career growth.
The predicted salary is between 42000 - 60000 £ per year.
Transforming Talent Strategies, Securing the talent you need to optimize your business growth. Are you a highly organised and motivated professional with strong analytical, numerical, and communication skills? Comfortable working in a fast-paced, commercial environment, you manage multiple projects with accuracy and attention to detail while keeping results at the forefront.
You have at least three years’ experience running performance-driven CRO programmes, confident using A/B testing tools (e.g. Symplify, VWO, Optimizely, AB Tasty), Google Analytics (GA4), heatmap and behavioural analysis platforms such as Contentsquare, and Excel. You can present test briefs and results clearly to stakeholders at all levels, promoting ideas persuasively and backing them with data. Experience with Jira, Google Tag Manager, personalisation platforms such as Monetate, and an awareness of online marketing channels would be an advantage, as would knowledge of the travel and tourism sector. Above all, you are proactive, ambitious, and ready to take ownership of delivering measurable results.
The CRO Manager will be responsible for developing, executing, and continuously optimising conversion rates and customer experience across all devices. Through a structured roadmap of A/B and multivariate testing, customer research, and behavioural analysis, this role will focus on improving the online booking journey, driving incremental conversion gains, and enhancing the overall customer experience.
Working closely with the Head of Ecommerce, product managers, and UX teams, the CRO Manager will ensure that insights from testing and customer behaviour directly inform product development, design, and business decisions. This is a highly collaborative role that sits at the intersection of data, design, and customer experience.
Responsibilities
- Develop and implement a constantly evolving CRO programme of multivariate and A/B tests to deliver incremental conversion improvements across the site.
- Own and communicate conversion and behavioural insight to senior stakeholders from constant analysis of the online booking funnel.
- Work closely with the Head of Ecommerce, feeding insight from tests and research to inform decisions on product roadmap prioritisation.
- Align the testing roadmap with consumer needs & market trends, as well as travel-specific booking cycles, seasonal campaigns and business needs.
- Identify behavioural trends and insight through constant analysis of user recordings, heatmaps etc.
- Conduct regular market research and competitor analysis to ensure all proposed tests are in line with latest online behaviours and trends.
- Work with UX Designer on a user testing process to validate prototypes, designs and developments.
- Work closely with product managers to develop user stories to brief the UX designer and developers.
- Produce clear briefs with UX designer and developers, owning and refining CRO process where necessary.
- Work closely with UX designer to ensure the look and feel of testing adheres to brand guidelines.
Skills & Experience
- At least three years’ experience running a performance-driven CRO programme for an ecommerce site.
- The ability to display drive, ambition and ownership of workload.
- Confidence at promoting ideas to senior leadership and bringing them on board; able to stand behind beliefs and data.
- Top organisation and highly motivated with a transparent approach to handling multiple projects.
- The ability to work in a fast-paced, results-driven commercial environment.
- A proven ability to work quickly and efficiently with accuracy and attention to detail.
- Strong communication skills and team player with good interpersonal skills.
- Strong numerical, commercial and analytical skills.
- Able to work to clear targets and deadlines.
- Substantial experience with a recognised A/B testing tool e.g. Symplify, VWO, Optimizely, AB Tasty.
- Strong experience in Google Analytics (esp. GA4), heatmap and behavioural analysis tools such as Contentsquare.
- Experience with software development roadmap tools such as Jira.
- Excellent working knowledge of Excel.
- Excellent presentation skills to communicate test briefs and results to a range of different stakeholders.
Salary & Benefits
- 50-60K DOE
- 25 days holiday + bank holidays. Option to purchase 5 days holiday as extra.
- Life Assurance x 2 salary.
- Additional partner discounts (OOSC, Osprey, Trek, Snow Centre, Temple Spa etc).
- Modern, friendly, casual, upbeat office atmosphere.
- Free on-site gym & shower facilities.
- Free parking within a 10-minute walk from the office.
- Office secure bike storage.
- Great office location in Brighton Marina.
- Highly preferential holiday deals.
- Office pool table & darts board.
- Team socials and events.
- Daily fruit basket.
- Free drinks fridge & snacks.
- Cycle to work & Tech scheme (salary sacrifice).
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Travel Arrangements
CRO Manager in Brighton employer: Talent Hiring Experts
Contact Detail:
Talent Hiring Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager in Brighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use data from your past experiences to back up your answers and demonstrate how you can drive results.
✨Tip Number 3
Showcase your A/B testing expertise! Bring examples of successful tests you've run and be ready to discuss how they improved conversion rates. This will highlight your hands-on experience and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRO Manager in Brighton
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your three years of experience in running performance-driven CRO programmes. Use specific examples of A/B testing tools you've worked with, like VWO or Optimizely, to show us you're the real deal.
Be Data-Driven: When you write your application, back up your claims with data. If you've improved conversion rates or customer experiences in the past, share those numbers! We love seeing how you've made a measurable impact.
Tailor Your Application: Don’t just send a generic application. Tailor it to our job description! Mention your familiarity with Google Analytics and behavioural analysis tools, and how they relate to the role. Show us you understand what we’re looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Talent Hiring Experts
✨Know Your Tools Inside Out
Make sure you’re well-versed in the A/B testing tools mentioned in the job description, like VWO and Optimizely. Be ready to discuss specific examples of how you've used these tools to drive conversion improvements in your previous roles.
✨Data is Your Best Friend
Prepare to showcase your analytical skills by bringing data-driven examples of past successes. Whether it’s a significant increase in conversion rates or insights gained from Google Analytics, having concrete numbers will help you stand out.
✨Communicate Clearly and Confidently
Practice presenting your ideas and results clearly, as you’ll need to communicate with stakeholders at all levels. Use simple language to explain complex concepts, and be prepared to answer questions about your thought process.
✨Show Your Collaborative Spirit
This role requires working closely with various teams, so highlight your teamwork experience. Share examples of how you’ve collaborated with UX designers or product managers to achieve common goals, and emphasise your proactive approach to problem-solving.