At a Glance
- Tasks: Lead and optimise high-performing PPC campaigns across Google Ads and social platforms.
- Company: Ambitious business in Portsmouth with a focus on growth and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a collaborative team and stay ahead of industry trends.
- Why this job: Combine analytical skills with creativity to drive customer acquisition and brand awareness.
- Qualifications: Experience managing PPC campaigns and strong knowledge of Google Ads and analytics.
Are you a data-driven PPC specialist looking to take ownership of high-performing paid search campaigns? We are working with a growing and ambitious business based in Portsmouth that is looking to appoint an experienced PPC Manager to lead and optimise paid advertising activity across multiple digital channels. This is an excellent opportunity for someone who enjoys combining analytical thinking with creative campaign management to drive customer acquisition, brand awareness and revenue growth.
The Role
As PPC Manager, you will be responsible for planning, implementing and optimising paid media campaigns across Google Ads, Microsoft Ads and paid social platforms. Working closely with the wider marketing team, you will use data and insights to continually improve campaign performance and maximise return on investment.
Key Responsibilities
- Develop and manage PPC campaigns across Google Ads and Microsoft Ads
- Monitor campaign performance, budgets and bidding strategies
- Conduct keyword research and competitor analysis
- Analyse campaign data and provide actionable insights
- Optimise landing page performance in collaboration with internal teams
- Manage paid social advertising campaigns where required
- Produce regular performance reports and recommendations
- Stay up to date with industry trends, platform updates and best practices
- Identify opportunities to improve lead generation and customer acquisition
About You
- Previous experience managing PPC campaigns with measurable results
- Strong knowledge of Google Ads, Google Analytics and Google Tag Manager
- Experience managing significant advertising budgets
- Confident analysing data and translating insights into actions
- Strong understanding of conversion tracking and attribution
- Excellent communication and stakeholder management skills
- Experience with paid social advertising would be advantageous
PPC Manager employer: Talent Guardian
Join a dynamic and ambitious team in Portsmouth as a PPC Manager, where your expertise will be valued and your contributions recognised. We foster a collaborative work culture that encourages creativity and analytical thinking, providing ample opportunities for professional growth and development. With a focus on innovation and performance, you'll have the chance to lead impactful campaigns while enjoying a supportive environment that prioritises employee well-being and success.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear view of what you can bring to the table, especially in terms of data-driven success.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Be ready to discuss how you've optimised campaigns in the past and the impact of your strategies on ROI. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your PPC experience and how it aligns with our goals.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Show Off Your PPC Skills:Make sure to highlight your previous experience managing PPC campaigns. We want to see measurable results, so don’t hold back on sharing specific achievements and how you’ve optimised campaigns in the past.
Data is Key:Since we’re all about data-driven decisions, include examples of how you've used analytics tools like Google Ads and Google Analytics to improve campaign performance. Show us your analytical thinking!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to connect their experience with our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Talent Guardian
✨Know Your Numbers
As a PPC Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CTR, CPC, and ROI. Be ready to discuss specific campaigns you've managed, the budgets involved, and the results achieved. This shows you can back up your experience with data.
✨Showcase Your Creativity
While data is crucial, don’t forget to highlight your creative side! Prepare examples of how you've developed innovative campaigns or optimised landing pages. Discussing your thought process behind these decisions will show that you can blend creativity with analytics.
✨Stay Current with Trends
The digital marketing landscape is always changing. Make sure you're up to date with the latest trends in PPC and any recent updates from Google Ads or Microsoft Ads. Mentioning these during your interview will demonstrate your passion for the industry and your commitment to continuous learning.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current PPC strategies, team dynamics, or future goals. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you.
