At a Glance
- Tasks: Lead exciting marketing campaigns that drive growth and enhance brand presence.
- Company: Innovative leisure and entertainment business with big expansion plans.
- Benefits: Competitive salary, career development, and autonomy in your role.
- Other info: Join a dynamic team and work closely with senior leadership.
- Why this job: Make a real impact by shaping and delivering effective marketing strategies.
- Qualifications: Experience in marketing roles, strong project management, and creative skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you an organised and commercially focused marketing professional who thrives on delivering impactful campaigns? We're recruiting for a Marketing Program Manager to join a growing and innovative business operating within the leisure and entertainment sector. This role is full time, office based in Andover. This is a fantastic opportunity to take ownership of marketing campaigns that generate high-quality leads, support business growth and strengthen brand presence across multiple channels.
Working closely with the Sales and Business Development teams, you'll be responsible for planning, delivering and measuring integrated marketing campaigns while ensuring projects are executed on time and to a high standard.
The Role
As Marketing Program Manager, you'll take ownership of the marketing programme, coordinating campaigns across digital channels, events, email marketing and website activity. You'll work with internal stakeholders and external agencies to ensure campaigns are commercially focused, measurable and aligned with business objectives.
Key Responsibilities
- Plan and deliver integrated marketing campaigns across multiple sectors and channels.
- Manage campaign calendars, project timelines and marketing assets.
- Coordinate email marketing, website content, landing pages and social media activity.
- Support and manage exhibitions, trade shows and events.
- Track campaign performance, lead generation and marketing KPIs.
- Manage marketing automation workflows and CRM activity.
- Oversee website updates and landing page optimisation.
- Brief and manage external agencies, designers and content creators.
- Produce and edit marketing copy, sales collateral and campaign content.
- Support the day-to-day development of a junior marketing team member.
About You
We're looking for someone who combines creativity with exceptional organisation and commercial awareness. You'll ideally have:
- Previous experience in a Marketing Program Manager or Campaign Manager role.
- Strong experience with email marketing and marketing automation platforms.
- Excellent project management and organisational skills.
- A solid understanding of lead generation and campaign analytics.
- Strong copywriting and editing skills.
- Experience managing agencies and external suppliers.
- Knowledge of HubSpot or similar CRM and marketing automation systems.
- Experience using Adobe Creative Suite, Canva or similar design tools.
What's on Offer
- Salary of £45,000 - £55,000, depending on experience.
- Join a growing business with exciting expansion plans.
- Opportunity to shape and deliver impactful marketing campaigns.
- Work closely with senior leadership and commercial teams.
- A varied role with genuine autonomy and career development opportunities.
If you're a proactive marketing professional who enjoys turning strategy into action and delivering measurable results, we'd love to hear from you. Apply today or contact Talent Guardian for a confidential discussion.
Marketing Program Manager employer: Talent Guardian
Join a dynamic and innovative company in the leisure and entertainment sector, where your creativity and organisational skills will be valued. With a competitive salary and opportunities for career development, you'll have the chance to lead impactful marketing campaigns while working closely with senior leadership in a supportive and collaborative environment. Located in Andover, this role offers a unique blend of autonomy and teamwork, making it an excellent place for marketing professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Program Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talent Guardian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talent Guardian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talent Guardian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talent Guardian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Program Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talent Guardian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talent Guardian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talent Guardian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talent Guardian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talent Guardian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talent Guardian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
