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- Tasks: Manage digital marketing campaigns, focusing on email, social media, and analytics.
- Company: Join a prestigious luxury design brand in the heart of London.
- Benefits: Work in a fast-paced environment with beautiful products and collaborative teams.
- Why this job: Make an impact with your creativity and insights in a luxury setting.
- Qualifications: 5+ years in luxury B2B digital marketing; expertise in Mailchimp and analytics required.
- Other info: Opportunity to work on multilingual campaigns across European markets.
The predicted salary is between 36000 - 60000 £ per year.
Talent Guardian is proud to be partnering with an esteemed luxury design client based in the heart of London to recruit a talented Digital Marketing Executive. Our client is a prestigious B2B brand operating within the luxury interiors and lifestyle sector. This is a multifaceted digital marketing position where email marketing takes centre stage (60% of the role), complemented by social media management (20%), website coordination (10%), and analytics reporting (10%). You'll create, coordinate, and deploy sophisticated B2B digital communications across multiple channels and international markets, working with multiple brands and messages each week. The successful candidate will manage the entire digital marketing lifecycle from concept through to deployment, including multilingual campaigns in French, German, and Italian. This role reports to the Marketing Project Manager and is based in London.
Key Responsibilities
- Write compelling design briefs and copy for multiple brand campaigns deployed several times weekly.
- Coordinate comprehensive digital assets and brief graphic designers.
- Manage sophisticated audience segmentation and database management via Mailchimp.
- Translate campaigns across European markets and coordinate US launch.
- Deliver detailed analytics with strategic improvement recommendations.
- Ensure GDPR compliance and maintain best practice standard.
- Develop content strategies including hashtag planning and audience engagement tactics.
- Create engaging content (imagery, video reels) and manage day-to-day social interactions.
- Schedule posts via Hootsuite and manage YouTube/Pinterest channels.
- Deliver monthly KPI reporting with actionable insights on reach and engagement.
- Coordinate homepage updates and manage digital asset libraries.
- Develop spec sheets and online seller packs.
- Liaise with international teams via Asana project management.
Essential Requirements
- 5+ years experience managing digital marketing for luxury B2B brands (homewares, lifestyle, textiles, or fashion preferred).
- Expert knowledge of Mailchimp, Hootsuite, Adobe Creative Suite/Canva, and Google Analytics.
- Proven experience interpreting data and implementing strategic changes to improve campaign performance.
- Exceptional copywriting abilities and experience writing design briefs.
- Strong attention to detail, excellent multitasking, and genuine passion for luxury design.
Desirable: Design software knowledge (InDesign, Photoshop) and basic HTML skills.
Why This Role? Join a prestigious luxury brand where your analytical insights and creative contributions will drive international campaign success. You'll work with beautiful, high-end products while managing sophisticated multi-channel campaigns across diverse markets in a fast-paced, collaborative London-based environment.
Luxury Digital Marketing Executive employer: Talent Guardian
Contact Detail:
Talent Guardian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Luxury Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the luxury design sector and the specific brands you’ll be working with. Understanding their unique selling points and target audience will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience with multilingual campaigns, especially if you have worked in French, German, or Italian markets. Highlighting this will demonstrate your ability to manage diverse audiences effectively.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share specific examples of how you've used data to drive campaign improvements, as this role heavily relies on analytics reporting.
✨Tip Number 4
Network with professionals in the luxury marketing space. Attend industry events or engage on platforms like LinkedIn to connect with others who may provide insights or referrals for this position.
We think you need these skills to ace Luxury Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the luxury B2B sector. Emphasise your expertise with tools like Mailchimp and Hootsuite, as well as your copywriting skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury design and your understanding of the role's requirements. Mention specific campaigns you've managed and how they align with the responsibilities outlined in the job description.
Showcase Multilingual Skills: If you have language skills in French, German, or Italian, be sure to highlight these in your application. Discuss any relevant experience translating campaigns or working in multilingual environments.
Demonstrate Analytical Skills: Include examples of how you've used data analytics to improve campaign performance in previous roles. Mention specific metrics or KPIs you've worked with to show your ability to deliver actionable insights.
How to prepare for a job interview at Talent Guardian
✨Showcase Your Luxury Marketing Experience
Make sure to highlight your previous experience in managing digital marketing for luxury B2B brands. Be prepared to discuss specific campaigns you've worked on, focusing on the strategies you implemented and the results achieved.
✨Demonstrate Your Copywriting Skills
Since exceptional copywriting is essential for this role, bring examples of your work. Prepare to discuss how you craft compelling design briefs and engaging content that resonates with target audiences.
✨Familiarise Yourself with Tools
Brush up on your knowledge of Mailchimp, Hootsuite, and Google Analytics. Be ready to explain how you've used these tools in past roles to manage campaigns, analyse data, and improve performance.
✨Prepare for Multilingual Campaigns
Given the role's focus on multilingual campaigns, if you have language skills, be sure to mention them. Discuss any experience you have with translating campaigns or working in international markets, as this will set you apart.
