Foodservice BDM in Leicester

Business Development Manager – Food & drink
Location: Midlands (Field-Based)
Salary: £45,000 - £50,000+ Bonus + Company Car
Are you a sales professional with experience in food, drink, or retail? Do you enjoy building relationships and developing business in the independent retail sector?
We’re recruiting on behalf of a well-established food group looking to expand its presence across the UK. They supply high-quality products to independent shops, garden centres, and speciality retailers – and they need someone with the drive and passion to help grow their brand.
The Role:

• Develop and manage relationships with independent retailers, garden centres, and farm shops
• Identify new sales opportunities and drive growth in key accounts
• Work closely with buyers, distributors, and wholesalers to increase brand presence
• Cover a UK-wide territory, meeting clients and attending trade events

Who We’re Looking For:

• Sales experience in food, drink, or retail (FMCG experience is a bonus)
• A confident, self-motivated person who enjoys meeting new people
• Experience selling into independent stores, garden centres, or similar channels would be ideal
• Full UK driving licence and willingness to travel

What’s on Offer?

• £45,000 - £50,000 salary + performance-based bonus
• Company car and travel expenses covered
• The chance to be part of a growing brand in an exciting sector
• Autonomy and flexibility – manage your own diary and build your own success

If you’re looking for a role where you can make a real impact, this could be the perfect opportunity. Apply now to find out more!